Blogging and Web PR

Implementing a blog on your site, coupled with a web PR programme can have significant benefits from both a general marketing and an SEO perspective. BSA marketing can help you to implement an effective & sustainable programme.

PR is all about getting your message out to the market in a high impact way that often has more credibility than simple advertising.

In the past PR has involved strong relationships with editors & often the services of a PR agency to develop & foster those relationships. However now with the internet as a tool, the process can be much simpler and more cost effective.

The power of the Blog:

If you want to maximise the chances of getting you message onto search engines, then adding a blog to your site is a must.

Blogs can be easily & cost effectively added to your site using one of the excellent open source blogging tools like Wordpress. Once implemented you have a fantastic platform to publish a wide range of content quickly & easily.

Furthermore, because search engines recognise blogs as a source of fresh information, this message is likely to be picked up by them very quickly (typically days rather than the weeks it can take for a change to a standard web page to be picked up).

Finally, because a blog is recognised as a source of new information, the presence of a blog on your site will help to keep people coming back.

Web PR

Blogging is about getting fresh new content onto your site quickly & efficiently, it has the downside that people have to visit your site to see it. This is where Web PR comes in!

Web PR is about taking the type of content & stories that you would add to your blog and publishing them on other relevant sites on the internet. This could include general sites like YouTube (For Video Content), Facebook, Twitter, Google Knol or Wikipedia, or to more specific sites targeted at your particular market like industry specific blogs, forums and news sites.

Because the content is going onto sites that get high levels of traffic from people looking for news, it is a great way to get you message out to people who don't know that you exist. Furthermore, because any web PR you post will include a link to your site, it will also drive traffic to your site & enhance SEO performance.

What BSA bring to the party

BSA have wide experience of Marketing and applying Marketing principals to the internet. Our aim is to help you formulate your message from a marketing perspective and to ensure that you have the knowledge & tools to get this message out to your marketplace using Blogging & Web PR techniques.

If you are keen to do this yourself (Often the most cost effective & sustainable solution), we have a programme to ensure that you have the knowledge & skills to make it happen. Furthermore, this may be eligible for grant assistance towards the cost of our support (up to 100% of the cost).

Click here to see details of BSA's Grant Supported Mentoring Programme

To Blog or Not to Blog that is the question

Both web PR and Blogging are great tools, the question is when to use one, the other, or both. To help, below you will find a summary of the pros & cons of both tools

Communication tools you can use: