PIMMS from BSA Marketing

A joined-up approach to sustainable SME marketing and sales development

PIMMS is a down-to-earth, practical process based on real world experience of running SME businesses over more than 20 years

We work with you - typically over at least 6 months - to plan, implement, refine and sustain a marketing and sales lead development process for your business.

Traditionally, one of the major stumbling blocks of sustainable marketing is the sheer budgets required. By focussing on highly cost-effective internet technologies, we develop programmes which are sustainable at budgets realistic to SME businesses.

The internet also offers unrivalled access to data on the effectiveness of your marketing communications. Many of the really powerful tools are free to use. By quickly seeing what is working at what isn't, we can make sure only the most effective marketing is retained and developed.

PIMMS in detail:

PLAN

Objectives - What do you want to achieve?
Sales Proposition - What is your offer? What are your unique selling points?
Target Markets - Who do you want to target? Why is your proposition beneficial to them?
Communications Plan - What communication tools do you intend to use? What messages do you plan to send? How? and When?
Action Plan - Who is to do what and when? Is there a realistic time frame?

IMPLEMENT

Start the actions to implement the communications process.

MONITOR

Regular review of activity to ensure actions are being taken, and assessment of outcomes - are we getting the response we expect?

MANAGE

Identify successes and also any points where the plan is not on track and why not! - take step to remediate.

SUSTAIN

Through regular monitoring, management and refinement, we can pinpoint and expand on the most effective processes to create an ongoing, effective marketing approach that produces real benefit for you and your business.

WHAT DOES IT COST?

A 6-month PIMMS programme starts from £1500.00+vat. Payment can be spread over the duration of the programme.

Grant funding covering up to 66% of the programme cost may be available for qualifying companies. Contact us for details

Effective Business Promotion - A process, NOT an event

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BSA Marketing - Glossop Gasworks - Arundel Street - Glossop - Derbyshire - SK13 7AB - UK

Tel: 0845 050 1023 - UK Co Reg No. 3169628