I saw another interesting post on the e-consultacy blog this morning.
Entitled A new kind of email metric
It looks at a metric that allows you to measure how long recipients are reading emails for. Although I still have one or two questions about how adding the code for this may affect deliverability of emails (key to any campaign) if this is not an issue, this could be an interesting metric.
About Duncan Wright
Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients.
As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.
