‘Article Spinning’: yet another quick fix? – or not!

Duplicate content has regularly been a talking point in SEO circles, and Google has always (understandably) tried to discourage it, and has developed algorithms to detect and remove it.

On the flip side, duplicating, or plagiarising content from other sources has always been a quick and easy (if not very creative) way of generating content for your site, and on the basis that content is king, that has to be a good thing, doesn’t it?

Simple answer “No!” It is not simply content that is king, it is well-written, original and relevant content that delivers the goods. In my opinion article spinning does not create well-written, original and relevant content, and so should be avoided as bad practice.

For the uninitiated, here’s a quick explanation of article spinning:

Put simply article spinning is rewriting articles (usually using some level of automation) to avoid the duplicate content algorithms.

At its simplest & worst, systems use spin tags to rotate adjectives & nouns in a sentence to change the content while supposedly keeping the meaning.

For example, let’s take the first paragraph of this post and put it through the spinner:

Original Paragraph:

Duplicate content has regularly been a talking point in SEO circles, and Google has always (understandably) tried to discourage it, and has developed algorithms to detect and remove it.

‘Spun’ Paragraph:

“Parallel subject matter has always been a talking point in SEO bands, or even Google has constantly (understandably) tried to deter it, and has got algorithms to discover and take it out.”

Not exactly text book English I am sure you will agree, and that was one of the better options offered!

So what are the alternatives?

Although the above example is extreme, and there are better tools for delivering more readable results, the better the result, the more time it takes to create the spun article, so it is questionable whether is it really worth it! It is unlikely to engage with your readers, and is likely to get you into hot water with Google, resulting in your site being downgraded in their listings.

In my opinion, Article Spinning generates 2 things:

  1. Poor quality, plagiarised content that adds little or no value.
  2. An income for those who can sell a spinning tool as the next magic wand to solve all your online marketing problems.

I believe that you should avoid the article spinning, and put your resources in to creating good, original content that your website users will value. Where you find great content on another site simply link to it, and encourage people to link to the great content you are creating on your site.

This will generate content your visitors will value, and links to and from other sites will enhance rather than damage your reputation with Google.

If you would like to talk to us about creating a site that people will value, get in touch

Duncan Wright

About Duncan Wright

Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients. As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.
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