Content is King – still

It is 20 years since Bill Gates wrote his essay Content is King looking at the value of online content for revenue generation, particularly in… Read more »

Marketing Collateral – Are you engaging or just telling?

Marketing collateral comes in a bewildering array these days from print to digital to personal – yes, those conversations at your local networking group are… Read more »

Missed opportunity – A cautionary tale

We have written a few posts recently discussing how some SME business focus almost exclusively on the short term when planning marketing – often confusing marketing… Read more »

Getting help to market your business

There are so many different marketing services out there. How do I choose which is right for me? Marketing should be about effective engagement with… Read more »

What is a Brand?

It is easy to say “A brand is more than just colours and a logo”. But in reality what else makes up a good brand? In… Read more »

The Problem with Google Analytics

I recently read a post about Google Analytics that made me consider what it means to call yourself a marketer, and what good marketing looks like?:… Read more »

Quiz: Are you Brand Marketing savvy?

How good is your brand? Take our quiz to find out!    

5 Steps to Effective Marketing

The Summer holiday season is well and truly here and often a time when business owners take stock and review things. Almost inevitably, as part… Read more »

New Balance – A marketing success story

For a long time, New Balance were viewed as the pre-1990 Skoda of the trainers & fashion world. Nowadays, they’re a very strong brand, with… Read more »

If at first you don’t succeed, learn….but focus on the process

I was talking with one of our service partners the other day. They offer specialist creative/technical services – and they are good! The business has become established… Read more »