What doesn’t kill you makes you stronger
It’s an old saying, and whilst I am not convinced it is totally true, it is a good way to consider the current situation. As…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
5 Plugins we use on every website
WordPress is a great tool, but out of the box it lacks some must have functionality. To address this, we install a number of plugins…
Having the right tool for the job doesn’t half maker life easier!
If you haven't got the right tools it makes doing the job a LOT harder - if not impossible. I learnt my lesson many years…
Dos and Don’ts of Live Chat
When used appropriately, chat on a website is a great tool. But if implemented badly it can also be a real frustration. Because of this…
Talk to your customers – it’s important
I've been spending a lot of time dealing with suppliers recently and the experience set me thinking. Most of them didn't seem to be very…
Are analytics killing creativity?
I have a dilemma! I am a firm believer in the power of analytics for monitoring and managing your marketing. But I also believe that…
Is a short term cost focus stifling innovation?
If you've had a chance to listen to our latest Marketing Matters Podcast, you will have heard us talking about the value of innovation and…
Working from Home – Opportunities Arising
On 18th March the Government told us to stay at home (well, most of us). It was OK to carry on working so long as…
Do people really want to work from home?
There is a lot of talk about WFH – or working from home at the moment. And based on the level of resistance to returning…
Recent Podcasts
BSA Tweets
#LinkedIn has emerged as a primary platform for #B2B marketers, with 94% now using the employment-oriented site to publish content. ow.ly/sL7q50CBmE9 via @Purecontent
Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not necessarily accurate. ow.ly/6bK650CyjlZ via @PracticalEcomm
Paid advertising will likely always be a valuable method for reaching #customers. However, #organic #marketing can help facilitate a connection with a #targetaudience that benefits both the audience & the business for the long term. ow.ly/30Qu50Cygoe via @Forbes
Engagement is one of the most critical key performance indicators for businesses. And, as brands search for new ways to engage customers, many have turned to quizzes as a means of generating more two-way conversations with audiences.
ow.ly/rOCX50CtCRM via @cmswire #KPIs
When presented with a task, your first objective is to achieve your goal. With the incorrect tool at your disposal this can be frustrating, but if you can get the right tool, the investment will help both now and in the future. ow.ly/U3dl50CslRf #MidMorningMatters #podcast
One main purpose of content marketing is to attract visitors to your #website but there will also be times when your pages are not doing enough to keep visitors engaged. This is where bounce rate comes in. ow.ly/VywO50CstRz via @Purecontent #bouncerate
Whether you’re trying to collect leads, drive sales, or do something else entirely, landing pages do what your website can’t by honing in on one dedicated #conversion goal. But how can you be sure your landing page is gonna hit the mark? ow.ly/sjq250Cstzo via @unbounce
WordPress is a great tool, but out of the box it lacks some must have functionality. To address this, we install a number of #plugins from the off to handle things from design & templating, through to backup and security. ow.ly/QnOo50Cq7bq #MidMorningMatters #wordpress