Working from Home – Opportunities Arising
On 18th March the Government told us to stay at home (well, most of us). It was OK to carry on working so long as…
People say they want to work from home – Do they really?
There is a lot of talk about WFH – or working from home at the moment. And based on the level of resistance to returning…
Never mind the traffic. What’s the message?
Just recently, we have been looking at Social Media and where/how it fits into the business marketing picture. Now I don't know about you but…
The Social Dilemma – Are we part of the problem?
In this week's podcast we discuss the ethics of marketing on social media. This comes on the back of a recent documentary "The Social Dilemma"…
The many ways to skin a cat
I am quite an opinionated person, and in my youth, I may have been accused of having an “I am right and everyone else is…
Effective results – efficiently
Achieving effective results should be at the heart of every business - whatever this means! We have been looking at 'achieving results' from two different…
Summer Quiz 2020
It's hard to predict what's going to happen next in this crazy and bizarre year, but you can always count on another instalment of the…
Analytics – the key to an effective marketing process
Recently we have been focussing on the value of partnership as a platform for an effective marketing process. A challenge with partnerships is that many…
The Power of Dashboards
In the latest edition of our podcast, we talk about the importance of focusing on your business objectives, and using data to inform your decisions,…
Partnership for Performance-Case Study
Where clients and suppliers can work in partnership, there is the opportunity to grow a relationship built on confidence and understanding which allows more flexibility.…
Recent Podcasts
BSA Tweets
With an estimated 3.9bn active email users in the world, it's clear that the importance of email marketing cannot be overlooked as a key channel for your business when connecting with customers.
ow.ly/Dtsc50BQiX1 via @TheDrum #email
When the rise of social media first became influential in the #B2C world, you may not have thought that it could have a similar impact in #B2B, but it eventually did. The line between the personal & professional worlds got blurred online ow.ly/SVfy50BQ077 via @MarketingB2B
Lockdown forced a new way of thinking and operating but it has shed light on opportunities that can have a profound and long-term impact. ow.ly/9LrL50BPORP #MidMorningMatters #lockdown #WFH
Content marketing remains a challenge to many #B2B marketers. It found that 35% of B2B marketers struggled to produce enough content to reach and engage with audiences in 2020. ow.ly/vlZL50BPY3K via @TheDrum
With so many #webpages, content & users online, how can you stand out? #SEO may feel small in the online universe, but when practiced & applied effectively, it can have a major impact on the reach and success of your #contentmarketing. ow.ly/6ub550BPZHg via @B2Community
80% of #content on the #web receives little or no #traffic, which suggests just 1 in 5 pieces of content are likely to be providing any real value. So, how can marketers ensure their content strategy actually delivers? ow.ly/siId50BPXXo via @Econsultancy
There is a lot of talk about #WFH at the moment. While it's certain people want an alternative to the daily commute, do they really want to be working from home, or is it more complicated? ow.ly/CWLL50BPNRC #MidMorningMatters
Mobile marketing has opened up an entirely new way to target and engage customers. With the right mobile marketing tool, a business can tailor its content to any number of targeted audiences. ow.ly/skb350BNbbs via @Forbes #mobile #marketing