Pros and cons of social media platforms for business

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Which social media platforms are right for your business? We have compiled a few pros and cons of the main players in business related social media, from which you should be able to assess which platforms are best suited to your business (and your objectives).   Twitter Twitter is a micro-blogging site which limits posts… Read more »

SEO – The longest death scene in history

The death of SEO has been reported many times over the past few years. These reports are normally closely followed by more comment stating that SEO is not dead, progressing then to say that SEO is alive & kicking, it has just evolved. The latest article appeared on the Econsultancy blog this week: SEO is not dead, but… Read more »

Case Study – Twitter follower development

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Activity. In my opinion, that’s the key to a successful Twitter account. This doesn’t mean that spouting random and unrelated drivel delivers good followers and good engagement. Any increase in activity will attract both followers and engagement, but it won’t be useful to you or your business. Rather 10 relevant followers that add value than 100… Read more »

Funding for Growth

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“If you fail to plan, you are planning to fail!” BENJAMIN FRANKLIN There have been a number of reports recently focusing on the issue of growth in the SME arena – i.e. businesses up to 250 employees First a few statistics (start of 2014): There are 5.2 million companies in the UK, and over 99%… Read more »

@BusinessPD – 1 month on

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No not a US Police Department! @BusinessPD is the Twitter account for Businesses in the Peak District. Over the past month, I have undertaken the running of this account. As a Social Media & Digital Marketing Apprentice, working with colleagues at BSA, Business Peak District has been the perfect opportunity for me to build experience… Read more »

UK SME income up 7.4%. But it should be double that!

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Small and Medium Enterprises (SMEs to you and me!) are the powerhouse behind the UK economy. Regular pronouncements from the Government suggest that the country’s economic future is in our hands! I have read a couple of reports recently about the impact SMEs have on the UK economy, and they set me thinking. The first announced… Read more »

Put the MARKETING into your Twitter

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Is your Twitter programme something that you do when you get a moment or is it an integrated element of your business marketing? Many people we speak to see Twitter (and other Social Media) as something they need to do in their business without really considering the impact on their business. They don’t really try… Read more »