Unblock the blockage with email


I was recently in one of our regular quarterly planning meetings with a client when they told me about an event that really demonstrates the power of email as a tool to help you get a response and unblock the blockage.  It also reminded me of a tip I gave a while ago. Here’s the story: Background… Read more »

If I could turn back time!


I always love the e-mails that sometimes arrive “Recalling” a previous message. The fact is that once an email has been sent, it is out there and can not be retrieved. Because of this, get it right first time is an essential part of e-mail marketing, and the key to this is testing. I can… Read more »

Front and Substance


E-consultancy posted an interview with Mark Wright the winner of the last apprentice series, and it got me thinking about Front and Substance when it comes to digital marketing, as I think that his business is no different from a lot of digital marketing agencies. In my view there are 2 aspects to marketing “Front” and… Read more »

Same Message, Different Media

Digital Marketing is all about content, and there are 2 things of which you can be certain: You can never have too much content Different people will consume content in different ways If you accept this, then here is a way to kill both those birds. Here is a post I wrote a few weeks… Read more »

The 3 Pillars of Digital Marketing


There is a lot of hype around the subject of digital marketing, but like most things, when the hype is stripped away, it is all pretty straightforward. In reality, there are 3 vital components of any digital marketing: Content Email Social Media Together these can be used to create a sustainable, joined-up brand development strategy…. Read more »

Keep your marketing content flowing

What is the biggest barrier to sustained, effective content marketing? Cost? Time? Commitment? I reckon it’s something else…. Sure, all of these are important but in my experience, none is the biggest barrier. While most businesses can come up with content when they first start their marketing, it’s after a few weeks of sustained engagement with customers… Read more »

Pros and cons of social media platforms for business


Which social media platforms are right for your business? We have compiled a few pros and cons of the main players in business related social media, from which you should be able to assess which platforms are best suited to your business (and your objectives).   Twitter Twitter is a micro-blogging site which limits posts… Read more »

SEO – The longest death scene in history

The death of SEO has been reported many times over the past few years. These reports are normally closely followed by more comment stating that SEO is not dead, progressing then to say that SEO is alive & kicking, it has just evolved. The latest article appeared on the Econsultancy blog this week: SEO is not dead, but… Read more »