Bridging the technology gap
SME business owners have a problem... Technology is essential to pretty much every business these days...but there is so much of it. Computers Email Websites…
Christmas Quiz 2020
It may be a year to forget but hopefully it's the only thing you've forgotten as our 12 Questions of Christmas is here to test…
What doesn’t kill you makes you stronger
It’s an old saying, and whilst I am not convinced it is totally true, it is a good way to consider the current situation. As…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
5 Plugins we use on every website
WordPress is a great tool, but out of the box it lacks some must have functionality. To address this, we install a number of plugins…
Having the right tool for the job doesn’t half maker life easier!
If you haven't got the right tools it makes doing the job a LOT harder - if not impossible. I learnt my lesson many years…
Dos and Don’ts of Live Chat
When used appropriately, chat on a website is a great tool. But if implemented badly it can also be a real frustration. Because of this…
Talk to your customers – it’s important
I've been spending a lot of time dealing with suppliers recently and the experience set me thinking. Most of them didn't seem to be very…
Are analytics killing creativity?
I have a dilemma! I am a firm believer in the power of analytics for monitoring and managing your marketing. But I also believe that…
Is a short term cost focus stifling innovation?
If you've had a chance to listen to our latest Marketing Matters Podcast, you will have heard us talking about the value of innovation and…
Recent Podcasts
BSA Tweets
The ultimate comprehensive list of social media acronyms & abbreviations to help you become fluent in internet language and keep you in the know. ow.ly/IcIJ50Db9Qz via @hootsuite
Organic search is the single most effective tactic for getting consumers to click through to content on webpages. Here's 6 tactics to consider when crafting & updating the content on your webpages. ow.ly/uspe50Db9KQ via @Purecontent #seo #google #bing
Technology is essential to most businesses these days but there's so much of it. Rather than being able to focus on using one specific technology a lot, to work effectively, you need bits of many different technologies. ow.ly/4BkY50Dba6H #MidMorningMatters #sme #technology
Blog posts and articles are the most effective content marketing format for driving demand generation during the early stage of a buyer’s journey. ow.ly/sZHU50Db9xX via @Purecontent #blog #articles
Today’s digital age is creating a new world, where fresh, creative, human talent and newfangled digital skills are in demand. Here's 5 needed to be market-ready in the content marketing industry. ow.ly/Zbwy50D7pIY via @sejournal
Technology suppliers may focus on how their solution can be applied to solve an issue you have but really it's only part of the problem. Rather than getting lots of expertise from just one, you need a little from many. ow.ly/bMXT50D8GZ6 #MidMorningMatters #podcast
Consumers want longer, more interactive experiences with companies. Blog content is an excellent way to keep existing customers engaged while building trust with first time visitors. But creating great #blog #content isn’t always easy. ow.ly/SBoh50D51Mb via @Forbes
From creating a #mobile friendly platform to leveraging the power of social media, an online business can use several means to boost its presence. Here are 5 strategies for regional firms to grow their online business. ow.ly/M8g750D51zj via @GulfBusiness #socialmedia