Quality Images – more valuable & practical than video

Lots of marketers push the value of video as marketing collateral – this is great idea in theory but there are issues: Producing a decent… Read more »

Marketing Collateral – It’s a process

Any post talking about marketing collateral needs to start with a definition. What do we actually mean by “Marketing Collateral”. We talk a-lot about the… Read more »

When did GDPR become all about email marketing?

First of all, let me state for the record. I think that on the whole GDPR is a good idea. Putting control back in the… Read more »

5 Golden Rules for Google Analytics

Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I… Read more »

Prospecting – find the fit

There is a big disconnect in a lot of SME prospecting and marketing, particularly in B2B businesses offering niche and/or technical products and services, an… Read more »

Social Media – More than Just building followers

Social Media is a great tool for getting your message out there. Whilst there are many SM platforms available, here I want to focus on… Read more »

Getting your message out there.

Understanding your proposition, and the value that it adds is a critical first step to effective marketing communication. Once you are clear on this, the next… Read more »

Does Your Proposition Add Real Value?

The first question you should be able to answer when you start marketing your business is, as Bender (From the TV show Futurama) would put… Read more »

B2B marketing: too much misinformation?

Yesterday, I received a call from a (sales)man. He was telling me that our (ISDN) phone lines will stop working in July. However, he could sell… Read more »

Website 1-2-3 Visitors – Engagement – Outcomes

As I have said many times, a business website is fundamentally nothing more than a marketing communication tool. It is a channel through which you… Read more »