Summer Quiz 2022
Summer may not quite be here yet but our quiz is here to get you in the mood early. In a range of current affairs…
Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
SEO and joined-up marketing
As we discuss in our latest podcast, one of the most common things we hear from clients is "What I need to do is get…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
3cx – IP Telecoms 2 years On
Two years ago I wrote a post about 4 tools we could not do without, and number four was our Cloud IP phone system 3cx.…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
The Importance of Choosing the Right Web Host
Alongside our latest podcast, where we talk about the importance of things like email hosting and domains, I thought it would be worth devoting a…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Promise & Delivery – Getting the balance right
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
Recent Podcasts
BSA Tweets
Five of the most common mistakes businesses make when uploading their video content to YouTube and social media: marketingstockport.co.uk/news/expert-op… via @mktgstockport #socialmedia #video #thumbnail
How to increase brand awareness through content marketing: doxee.com/blog/digital-m… via @doxee #contentmarketing
Looking for ways to grow your small business? You can use several marketing strategies to get your business off the ground and running. Whether you’re just starting or have been in business for a while, check out these tips. finsmes.com/2022/06/5-best… via @finSMEs #SEO #SMEs
Over time, content will lose value due to a lack of relevance to current readers, which leads to the question: should you delete or repurpose your old content? cmswire.com/digital-market… via @cmswire
About 97% of online store visitors don’t buy, but boosting #conversionrate may not require big-ticket facelifts. While slick features are nice, today’s shoppers care more about causes, quality, and experiences. practicalecommerce.com/%E2%80%98less-… via @PracticalEcomm
Building landing pages to turn traffic into more conversions: unbounce.com/landing-pages/… via @unbounce #PPC #landingpage
Content optimization directly impacts #ROI. The better the content for users and search engines, the more it drives results such as visibility, #traffic, #conversions, and loyalty. searchengineland.com/content-optimi… via @sengineland
People have been predicting the death of #blogging for years, yet they continue to deliver results for businesses across industries. If you’re thinking of starting a #blog or improving your current content strategy, these tips may help. smallbiztrends.com/2022/06/tips-f… via @smallbiztrends