The many ways to skin a cat
I am quite an opinionated person, and in my youth, I may have been accused of having an “I am right and everyone else is…
Effective results – efficiently
Achieving effective results should be at the heart of every business - whatever this means! We have been looking at 'achieving results' from two different…
Summer Quiz 2020
It's hard to predict what's going to happen next in this crazy and bizarre year, but you can always count on another instalment of the…
Analytics – the key to an effective marketing process
Recently we have been focussing on the value of partnership as a platform for an effective marketing process. A challenge with partnerships is that many…
The Power of Dashboards
In the latest edition of our podcast, we talk about the importance of focusing on your business objectives, and using data to inform your decisions,…
Partnership for Performance-Case Study
Where clients and suppliers can work in partnership, there is the opportunity to grow a relationship built on confidence and understanding which allows more flexibility.…
The Power of Partnership
It's is often stated that in business, you should look to surround yourself with people who have knowledge and talents in areas where you might…
Social Distancing Threat or Opportunity?
Keeping your customers and clients and arms length is likely to be here to stay for the foreseeable future. As is providing an environment where…
Just do it! – The value of (effective) implementation
The COVID pandemic has turned the economy upside down. As in any period of major upheaval, some businesses (Zoom and Amazon spring to mind!) that…
The best technology is effectively invisible
Technology is everywhere! During the past few weeks, it has been the main way that we have been able to stay in contact with one…
Recent Podcasts
BSA Tweets
From SEO to content, every marketing spend has to be justified. That said, it’s easier to prove the effectiveness of some forms of marketing more than others. ow.ly/DDFe50BtII0 via @B2Community #seo #ppc #roi
Achieving results is at the heart of every business – whatever this means! The more people involved in achieving a goal, the more chance of inconsistency and slippage either of which can threaten a successful outcome. ow.ly/qwug50Bo4Z4 #MidMorningMatters
It’s hardly surprising brands are keen to capitalise on the growing popularity of podcasts. There are currently more than 850,000 active podcasts available to listen to & 6.5m (or 12% of adults) in the UK listen to #podcasts every week. ow.ly/m4uA50Bqpp9 via @TheDrum
How can you win on customer experience, while reducing #customer #acquisition costs & keeping up with the competition? With a few tweaks your website can be one of your most important #sales channels & a customer acquisition machine. ow.ly/IAZd50BpT2s via @customerthink
Accepting that there is no one right way to approach a problem has made life much easier and made me, I believe, more effective in most things I do. There is more than one way to skin a cat. ow.ly/fIQf50Bo4TW #MidMorningMatters
Every #B2B marketer is doing #content #marketing in one form or another. But when’s the last time you took a step back and reviewed your program? Are you being as effective as you could be? ow.ly/wLe350BmWXC via @cmswire
It's a struggle to make #websites live or get #blog posts signed off: there is always something you feel you can tweak and improve. However, it's key to remember we're not doing this for perfection, there is purpose behind it. ow.ly/1Dm050Bnhqv #MidMorningMatters #podcast
With the rise in digital interactions, #content plays a more vital role in #marketing and #sales than ever before. But are brands’ current approaches enough to support the full-funnel audience journey when most of it occurs online? ow.ly/vkSC50BjZwP via @Skyword