If you want a quick way to check what backlinks a site has, go to the Yahoo search engine, and type the following into the search box:
linkdomain:www.domaintocheck.com -site:www.domaintocheck.com
where domaintocheck.com is the domain you are checking backlinks for.
the -site:www.domaintocheck.com removes any internal links, so you check only for external backlinks.
Found this post on the UK Business Forum, and thought it was worth sharing. Although SEO moves quickly, and the article is quite old, looking through it there is some good info in it, so it is definitly still worth a read.
Ask any consultant, business adviser or successful business owner what you need when starting or developing a business? The answer will invariably include “A Good Marketing Plan”.
It is certainly the case that if you want to successfully build a business, a plan of where you are going is essential.
What some people forget when looking at web marketing, is that this still holds true. Good planning is still an essential part of any marketing campaign, whether on or off line.
Ok, So Planning is essential, but it can be little help if this plan is simply an overview of objectives and strategy. It is important that the plan is a practical document, actively used in the ongoing management of the business, rather than a nice report that sits on a shelf gathering dust.
Over many years working with clients in developing effective Marketing Plans, we have found that the SOSTAC Model developed in the 1990’s by PR Smith is difficult to beat. It is a straightforward model that goes systematically through the steps to build a
marketing plan, and helps to ensure that all relevant factors are considered, without the need to go into excessive and expensive detail.
The model then continues to look at the practical issues of putting the plan into practice. SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan:
Each element relates to a key step in the process. Simply work through the Pro-Forma on the following pages step by step and fill in the gaps to suit your business and your goals.
One thing you need to be aware of: Often people deal with the SOS as a wish-list of achievements and then fail to develop and implement a detailed, controllable & measurable action plan (the TAC). This leads to a statement of great goals with no clear idea of how – or even if you can achieve them.
You will find more info on Marketing Planning & full details of the SOSTAC planning system on our main website
I was at an SEO seminar recently and was told of some reseach the speaker had done to determine how page rank was distributed & how it could be managed within your site.
In a very simplified version, here is what he said.
Page rank will basicaly filter down from pages linking to your site, so in simple terms, if a page rank 8 site has 1 link from it, the site it is linked to will also be given a page rank 8, 2 sites linking & they will both get PR4 etc.
However if you use the nofollow tag on internal links, these links will not pass PR, and the rank will be distributed exlusively to other links from the page. See the diagram below:
Thus by using no follow links to less important pages internal links can be built to favour your most important pages from a PR perspective.
Interesting, I thought.
To celebrate the launch of BSA Marketing’s self serve e-mail marketing tool “E-MailWorks”. We have a special launch offer running until 31st October. Sign up before then & we will add 50% to the number of included e-mails on monthly plans. Click here for full details of plans available.
And remember, unlike many other self serve email marketing tools, E-MailWorks includes full marketing backup from BSA Marketing’s chartered marketers.
To sign up for a free trail account, click here
I came across a very useful tool yesterday designed to answer just this question. If you can’t see your website, you need to know is the server down, or is it just you who can’t access it (maybe due to connectivity problems).
Here is a very simple tool for checking this:
www.downforeveryoneorjustme.com
Simply enter the domain you want to check & click the link & the system will tell you if the website is down, or whether its “Just you”
I am always on the lookout for good free tool tools to assist in web marketing efforts, and as the ability to create PDFs is key in developing websites & email marketing campaigns, I though this one was highly relevant.
Primo PDF installs as a print driver just like the Adobe tool, and is very simple to use, and it is free.
You can access the PrimoPDF webiste via the following link:
Following yesterdays post, I decided to check a couple of the forums listed to see if they did use nofollow, and in fact some of them did.
So if you find that others are no longer not using the nofollow tag, please feel free to post a comment to the effect.
My research suggests that Site Point & Webmaster talk do not use nofollow, but others (including Search Engine Round Table) do now use this tag in their signatures
Found this thread on the Digital Point Forum and though it was interesting enough to share.
The discussion raises the question “why do we as marketers take the time to post on Forums?” I believe that one good reason for posting on forums is to help to generate back links, and thus support your Search Engine Optimisation as part of your web marketing efforts.
In my opinion these is nothing wrong with this motivation. Assuming you have something intelligent and relevant to say, when you take the time to browse forums and offer answers to questions, you are rewarded for your time by the forum delivering a good backlink to your site. However increasingly forum & blog owners are starting to use the NoFollow tag in signature links, depriving posters of valuable backlinks.
The post I found listed forums that do not use the nofollow tag, so I thought I would share it:
* Digitalpoint Forums
* v7n Forums
* SitePoint Forums
* Harmony-Central Forums
* Search Engine Round Table
* Submit Express Forums
* Start Ups
* Webmaster Talk
* Comic Book Resources Forums
* Web Design Forum
* Marketing Chat
* Earners Forum
* TriPHP Forums
* 360 Gamerscore
* Acorn Domain Name Forums
* Book and Reading Forum
* Ableton Forums
* The In Place
* 6Pins
* IQ69
* Hot4’s Forums
I can also add a UK specific one to this list:
This last one is a very active forum, with some good discussions.
I should also point out that we do not use the NoFollow tag in our comments signatures
Link building is (or should be) top of the agenda for anyone who is serious about SEO these days. With this in mind, I thought it would be worth highlighting a recent article in the e-newsletter from the site searchenginewatch.com. It gives some interesting tips on how to track down potential sources of links using your competitor sites.