Monthly Archives: November 2008

From SEO to Web Marketing

Posted on November 21, 2008 by BSA Marketing

Recently at BSA we have been discussing how Search Engine Optimisation is developing, and how the focus seems to be changing from Search Engine Ranking to a broader view of Web Marketing. Over the next month or so we will … Continue reading →

Posted in From the forums, SEO Tips | Leave a comment

Google Best Practice Guide

Posted on November 13, 2008 by BSA Marketing

Browsing the Forums, I found this post today, linking to a guide to SEO best practice published by Google, so it has to be worth reading. Here is a link to it: Google Best Practice Guide Also here’s a link … Continue reading →

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The theory behind targeting the long tail

Posted on November 7, 2008 by BSA Marketing

In adwords, everyone talks about targeting the long tail, but what do they mean & why should you target it? The long tail is all the very specific keywords that individually attract only a few impressions & clicks, but which … Continue reading →

Posted in Adwords Tips | Leave a comment

Targeting the long tail

Posted on November 4, 2008 by BSA Marketing

For a while now, it has been the perceived wisdom that you should be targeting the long tail in PPC campaigns, but for SEO it has always been about targeting the few keywords with big search numbers. However there has … Continue reading →

Posted in General Musings, SEO Tips | Leave a comment