Recently at BSA we have been discussing how Search Engine Optimisation is developing, and how the focus seems to be changing from Search Engine Ranking to a broader view of Web Marketing.

Over the next month or so we will be publishing a free white paper on how we see the future of SEO & Web Marketing, but in the meantime, I think this interview with Matt Cutts from Google makes many of the points we have been considering. (Though it’s a pity that the representative of the worlds largest knowledge management company thinks that Thomas Cook is a bank!! – Watch the Video)

If you want to be sure of getting a copy of the paper when we publish it, then register on or website or blog, and we will be sure to let you know when its out.

This entry was posted on Friday, November 21st, 2008 at 10:11 am and is filed under From the forums, SEO Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.