Networking events can be a great source of new business contacts – and potential customers – but a brief conversation over a chicken sandwich (read bacon butty for the early risers) isn’t always enough to establish a common interest – and potential business relationship.

While you might get to meet people at a networking event, relying on future events to meet them again and develop opportunities can be slow – not to say hit and miss – will they even be there next time? 

We are always banging on about effective marketing being a process – not an event, and that your best prospects are people who know you. Keeping in touch regularly with everyone you meet is a sure fire way of maximising business opportunities – but how?

E-mail is a great way of keeping in touch and with a dedicated e-mail marketing system you can get great feedback on just who is reading your mail and following your links. Check out BSA E-mailworks online e-mail tool - it is a great system, simple to use and effective.

This entry was posted on Friday, July 16th, 2010 at 12:09 pm and is filed under E-mail Marketing, General Musings, Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.