Category Archives: Adwords Tips

New Free Keyword Tool from Google

Posted on December 8, 2008 by BSA Marketing

If you are into SEO or Pay Per Click advertising, you will always be looking for new keyword tools. I have seen a couple launched this week. One of these is free & offered by Google. www.google.com/sktool/ The tool links … Continue reading →

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The theory behind targeting the long tail

Posted on November 7, 2008 by BSA Marketing

In adwords, everyone talks about targeting the long tail, but what do they mean & why should you target it? The long tail is all the very specific keywords that individually attract only a few impressions & clicks, but which … Continue reading →

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Using Keywords in Adwords advert text

Posted on October 6, 2008 by BSA Marketing

A question I have been asked recently is “how do you get keywords to display in your Adwords Adverts?”. The answer  is actually quite simple. Within the Google Adwords system, there is  the facility to use a variable “Keyword” in … Continue reading →

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