Category Archives: E-commerce

Case Study: Make “Daily Deals” Marketing work for your business

NOTE: Most of our case studies are real-world examples of BSA clients. This is an exception where I want to show how a bit of thought can help you make daily deal marketing work for you -and how to avoid … Continue reading

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Using “Daily Deal” sites in your marketing – 4 Key Tips

  Many people have heard the story of the local Cupcake baker who nearly went bust when their deal on Groupon swamped them. Clearly daily deals can give a real boost to your business but how do you make sure … Continue reading

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Marketing and Development Grants for North West SME companies with a focus on R&D

Even in these austere times, with the government clawing back any spare funding they can, there are still pockets of opportunity. The TR&DE programme from UKTI offers up to £3000 (which supported companies must match to give a total of … Continue reading

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When do I send my emails?

Knowing when to send emails to best effect is an eternal question, and the decision is usually based on a gut feeling. However there is a way to make this a little more scientific using Google analytics. This post on … Continue reading

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The Growth of the Mobile Internet

When you look at any technology news you can hardly fail to notice the massive growth in smartphones and tablet PCs, led at present by Apple with the iPhone and iPad. The fact that mobile browsing of websites is on … Continue reading

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Case Study: Does e-mail marketing work? Yes it does!

There is plenty of information out there about email marketing, and how it can improve ROI, but there are few straightforward facts on the effectiveness of e-mail in the real world. To address this, we have put together a case … Continue reading

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E-mail Marketing Best Practice – Standard Privacy Policy

Over the next couple of months, we are planning a series of posts looking at email marketing, including things like: Writing good email copy Best practice in email template design What to look for in a good email marketing tool … Continue reading

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Free Marketing Seminars

BSA Marketing have teamed up with Business link East Midlands to bring a series of seminars entitled “Marketing Fundementals”. In the series, there will be 3 Seminrs as follows: Book on line Marketing Fundementals for Retail – Glossop Gasworks, Glossop … Continue reading

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Free review of your website and web marketing

Many business owners know that they could be doing more with the internet to promote their company but often they are not sure where to start. Search Engine Optimisation, Sponsored Links, Website Updates, Blogs, Social Networking and E-mail marketing are … Continue reading

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Thinking of taking the e-commerce plunge, which shopping cart should you use

Choosing the right shopping cart is essential to any e-commerce project. This review may help you make the right choice Continue reading

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