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Category Archives: E-mail Marketing
E-mail Deliverability – The Devil is in the Detail
As a matter of course, we test emails against the outlook junk filter to maximise the possibility of them getting to the recipients inbox, and a couple of projects this week have hightlighted again the importance of this process, and … Continue reading
E-mail Marketing Statistics – depends on who you are e-mailing
Just before Christmas we undertook an e-mail marketing campaign on behalf of a client. It was particularly interesting because the list was split into 3 distinct target groups: Existing and Past Customers Prospects and Enquirers Other Contacts (including some ‘bought-in’ … Continue reading
Getting started with targeted e-mail marketing – ‘but I don’t have a list…’
But I don’t have a list… How often have we heard this when we are talking to clients about the possibility of starting to use e-mail marketing? – Lots! But it isn’t true. It just requires a bit of lateral … Continue reading
Posted in E-mail Best Practice, E-mail Marketing, Marketing Tips, News
Tagged email Marketing, marketing fundementals, online marketing
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Using Images and Graphics in E-mail – Dos and Don’ts
Adding images to email, is obviously very desirable from a marketing perspective, as they add significant impact to newsletters. However, with an increasing number of email clients blocking images by default, their inclusion has always meant the battle to get … Continue reading
Keeping it regular – a key to effective marketing
Subscribers to Marketing Matters, the BSA newsletter may have noticed that they have been receiving it a little more regularly, and at the same time each week. Research shows this is a good strategy for email marketing, because people like … Continue reading
Posted in E-mail Best Practice, E-mail Marketing, Marketing Tips
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Case Study: BSA develop and operate web-based conference bookings management system
“BSA Marketing took the time to really get to understand our business. From the early days they had a clear vision of the benefits that an integrated online system would produce for us. They managed the development and implementation stages very effectively and have delivered a cost effective system that works well in practice and can incorporate further functionality as needs and opportunities are identified.
BSA continue to work with us to drive our conference administration and e-mail marketing.” Continue reading
Posted in Case Studies, E-mail Marketing, News, Testimonials, Web Database Systems
Tagged Best Practice, web database, website design
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WordPress + E-mail Marketing = a powerful combination
A successful e-mail marketing campaign relies on a steady flow of good content, and Wordpress is a great tool for incorporating that content into your website. Continue reading
Case Study: Keeping in touch with clients delivers regular enquiries and business
The intial campaign produced quality enquiries and business and the relationship with BSA continues to develop. Continue reading
Posted in Case Studies, E-mail Marketing, News
Tagged Best Practice, email Marketing, online marketing, Web marketing
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Client Testimonial: BSA Marketing: Efficient, helpful, impressively quick to respond
the co-operation with BSA has proven to be very successful Continue reading
Posted in E-mail Marketing, News, Testimonials
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When planning an email campaign… Don’t forget the mobile.
Ever since the advent of email as a marketing tool, and the use of HTML to include images, logos and layout, it has been an issue that the many different e-mail clients – from Outlook and Mac Mail to Hotmail … Continue reading