Category Archives: Free Tools

Create your own Marketing Plan

To fail to plan is to plan to fail. Hackneyed maybe, but definitely true! I gave a seminar to an audience of SME business owners. Taking a bit of a flyer, I asked for a show of hands. “Do you … Continue reading

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Making the most of LinkedIn

Ideas for using LinkedIn as an active promotional tool for your business Continue reading

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Free introductory guide to Twitter plus lots of other useful information

I recently reviewed a book looking at Social Media and, in follow up to this, I was reminded of a freely downloadable ebook which gives a great introduction to Twitter. There is no question that there are a lot of … Continue reading

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Managing Multiple Social Media Profiles

For a while now, we have been encouraging people to make more use of social media in their marketing mix, but doing this can become an administration headache when you are trying to manage multiple profiles all with slightly different … Continue reading

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QR Codes, a great way to link your online and offline marketing!

Question What are those strange black and white squares that seem to be cropping up everywhere? Answer QR Codes… By including a QR code on your leaflets, brochures, posters etc. you can give your customers easy, instant access to your … Continue reading

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Bye Bye 0845

You may notice that we have recently ditched our 0845 number in favour of a geographic 01457 number (01457 851111). The reason for the change is primarily that 0845 numbers are increasingly being perceived as premium rate and are charged … Continue reading

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Flipboard – The Latest Great New Ipad App

For those of you who don’t already know, I am a great fan of the Ipad. I am also a fan of Blogs, Twitter et al. So when I learned of a great new app that tied the two together … Continue reading

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Which Social Media sites should I focus on?

In recent times, social media has become a serious marketing tool, but with a growing number of sites, it can become a nightmare trying to keep them all updated with your latest messages. To contain the problem, I would suggest … Continue reading

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Useful Twitter Tools

Twitter is rapidly breaking out of the realms of news & celeb gossip, and becoming a valuable marketing tool in the real world. If you are in consumer markets, then twitter is already a must have part of your marketing mix, and its use in Business to Business marketing is rapidly on the increase.

This said, knowing what to tweet and keeping track of your twitter activity can become tricky. With this in mind, here are three free tools that may help. Continue reading

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Google adds “visual context” to Analytics

We are always extolling the virtues of Google analytics, and one reason is that Google are continually developing it to make it easier to interpret the data. Their New feature “In page analytics is just such a development. The feature, … Continue reading

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