Category Archives: From the forums

Unpalatable – but important

Tax Returns are just one of those things you have to deal with – a bit like dentists – but unlike your dentist, there are serious penalties for missing your appointment and this year they are more draconian than ever. … Continue reading

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The importance of your domain name

This is a subject we have covered in the past, but a situation that arose this week and this post on the e-consultancy Blog made me think it is a subject worth revisiting! If you are serious about using the … Continue reading

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Adding a Google+ Share button to your blog

Google+  still has a long way to go to prove its usefulness in  social media marketing and although the signs are positive, one big downside is the lack of support for integration into other areas of the social media mix. … Continue reading

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Using Images and Graphics in E-mail – Dos and Don’ts

Adding images to email, is obviously very desirable from a marketing perspective, as they add significant impact to newsletters. However, with an increasing number of email clients blocking images by default, their inclusion has always meant the battle to get … Continue reading

Posted in E-mail Best Practice, E-mail Marketing, From the forums, Marketing Tips, Tricks & Tips | Tagged , , , , , , | 1 Comment

Free introductory guide to Twitter plus lots of other useful information

I recently reviewed a book looking at Social Media and, in follow up to this, I was reminded of a freely downloadable ebook which gives a great introduction to Twitter. There is no question that there are a lot of … Continue reading

Posted in Book Review, Free Tools, From the forums, Marketing Tips, News, Social Media Marketing | Tagged , , , | 1 Comment

The key to managing technology marketing, prioritize!

One of the biggest issues we come across with SME businesses looking to use online marketing is the difficulty many people experience in actively engaging with the technology they are wanting to use i.e. knowing how to make it do … Continue reading

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Are negative reviews always a bad thing?

Intuitively, the answer to this would seem to be yes, absolutely! However I would suggest that in some cases a negative review can actually re-enforce your brand position. This is a view shared by the writer of a recent post … Continue reading

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Introduction to Social Networking Marketing

Business link have produced a useful introduction to Social Network Marketing which includes a brief description of the 3 main networks (LinkedIn, Twitter & Facebook), along with tips on how to (and not to!) use them to market your business. … Continue reading

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WordPress and SEO

We are increasingly using WordPress as a web publishing tool, as it allows the creation of highly featured, flexible websites, which are fully content managed. One question we are regularly asked is “How well do WordPress sites perform on Search … Continue reading

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When do I send my emails?

Knowing when to send emails to best effect is an eternal question, and the decision is usually based on a gut feeling. However there is a way to make this a little more scientific using Google analytics. This post on … Continue reading

Posted in E-commerce, E-mail Best Practice, E-mail Marketing, E-mail Metrics, From the forums, Tricks & Tips | Tagged , , , , , , , | Leave a comment