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Category Archives: From the forums
Another Nail in the SEO Coffin!!
Yet again, Google have made a change to their algorithms that will make it harder for companies to manipulate their search results for marketing purposes. Two recent announcements: Introduction of the ability for users to block entire domains Inclusion of … Continue reading
Handling Comments on Social Media Sites
I received a report in my inbox this morning stating that top brands tend to ignore customers questions & comments on social networks, and that if the comment was negative the tendency to respond dropped further. There is no doubt … Continue reading
Posted in From the forums, General Musings, Social Media Marketing
Tagged Facebook, LinkedIn, marketing, online brand, online marketing, Social Media, Twitter
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Managing the E-mail lifecycle
There is no doubt that email is a great way to develop relationships with your customers & prospects, but an understanding of customer life cycles, and how to interact with contacts at each stage of the life cycle is key … Continue reading
Facebook put a Value on a Fan
A recent piece of research done by Syncapse (a social media management company) claims to have put a value on a facebook fan, and that value is $136.38 (£84.95 at todays exchange rate). Although I am not sure that the … Continue reading
Posted in From the forums, News, Social Media Marketing
Tagged Facebook, fans, marketing metrics, online brand, Social Media
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Tweeters beware
As Twitter takes off as a marketing tool, there is always the temptation to find the most followed hashtag of the moment & start inserting it your marketing to get it into the top feeds. If you are tempted to … Continue reading
Posted in From the forums, Marketing Tips, Social Media Marketing
Tagged hashtag, online marketing, Social Media, Twitter, Web marketing
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The Growth of the Mobile Internet
When you look at any technology news you can hardly fail to notice the massive growth in smartphones and tablet PCs, led at present by Apple with the iPhone and iPad. The fact that mobile browsing of websites is on … Continue reading
Posted in E-commerce, From the forums, Marketing Tips, Tricks & Tips
Tagged ecommerce, iphone, mobile web, online marketing, open source, shoping cart systems, Wordpress
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A “new” metric to track customer engagement
I saw another interesting post on the e-consultacy blog this morning. Entitled A new kind of email metric It looks at a metric that allows you to measure how long recipients are reading emails for. Although I still have one … Continue reading
Quantity v Quality in your marketing mix
As I am sure you know, we keep an eye on relevant marketing forums for interesting information, and today I came across a post on the e-consultancy website that I thought was worth sharing. How restaurants are selling with social … Continue reading
Google adds “visual context” to Analytics
We are always extolling the virtues of Google analytics, and one reason is that Google are continually developing it to make it easier to interpret the data. Their New feature “In page analytics is just such a development. The feature, … Continue reading
Posted in Free Tools, From the forums
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Are you engaging your audience with your marketing?
Email marketing is becoming an increasingly important tool in both Business to Business & Business to Consumer marketing. One key benefit of this channel of communication is the feedback you receive. With most offline marketing, you only get feedback if someone actively gets in … Continue reading
Posted in E-mail Marketing, From the forums
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