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Category Archives: General Musings
Telemarketing – Part 3: What should you expect from your Telemarketing project?
Having now looked at the the realities of telemarketers: 99% of telemarketers don’t have the ‘Magic Touch’ and the importance of good briefing: The importance of clear definitions and briefing we arrive at the guts of the matter: What to … Continue reading
Telemarketing – Part 2: The importance of clear definitions & briefing
In my post about the realities of telemarketers: 99% of telemarketers don’t have the ‘Magic Touch’ I stressed the importance of having a clear understanding of what you wish to achieve from your telemarketing activity. You should be able to … Continue reading
Posted in General Musings, Marketing Tips, Telemarketing, Tricks & Tips
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Telemarketing – Part 1: 99% of telemarketers don’t have the ‘Magic Touch’
Let’s face it, most people don’t like cold calling yet many have this niggling thought that there are loads of potential customers out there and that if they only find someone with that ‘magic touch’ to make the calls….. How … Continue reading
Posted in General Musings, Marketing Tips, Telemarketing, Tricks & Tips
1 Comment
BSA Christmas Post – Diversion 2011
As it’s the week before Christmas we thought we would put the marketing ideas on hold & offer a little light distraction with a new game we’ve found. We found it very addictive – once we realised you needed to … Continue reading
Posted in General Musings, Not really marketing
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Unpalatable – but important
Tax Returns are just one of those things you have to deal with – a bit like dentists – but unlike your dentist, there are serious penalties for missing your appointment and this year they are more draconian than ever. … Continue reading
Google changes reward high quality, up to date web content
Anyone who has interest in SEO, will know that Google has the habit of regularly throwing the cat among the pigeons by updating its algorithm to change the way it indexes pages. Well they have been at it again. Earlier … Continue reading
The importance of your domain name
This is a subject we have covered in the past, but a situation that arose this week and this post on the e-consultancy Blog made me think it is a subject worth revisiting! If you are serious about using the … Continue reading
Posted in From the forums, General Musings, Marketing Tips
Tagged Best Practice, domain names, online brand, online marketing, Web marketing, whois
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Top 5 Bad Marketing Ideas
We are always trying to bring you good ideas and tips to support your marketing efforts, but I thought it would be interesting to take a different tack and present some bad ideas (or marketing ideas that you may be … Continue reading
Posted in General Musings, Marketing Tips, News
Tagged Best Practice, marketing, marketing fundementals, online marketing, search engine optimisation, search marketing, SEO, Social Media, Web marketing
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Selecting a supplier – your choice
Overheard conversation between 2 people negotiating a contract: Customer: “What’s your best deal for delivering on the contract?” Supplier: CHEAP – SPEEDY – QUALITY – pick the two you want! Simple but oh so true!
Posted in General Musings
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Networking for people who don’t like networking!
Networking is a great way of building business contacts but, I have to admit, I never liked networking. I tried it quite a few times over the years but there always seemed to be the same issues: Everyone appears to … Continue reading