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Category Archives: Marketing Tips
Telemarketing – Part 3: What should you expect from your Telemarketing project?
Having now looked at the the realities of telemarketers: 99% of telemarketers don’t have the ‘Magic Touch’ and the importance of good briefing: The importance of clear definitions and briefing we arrive at the guts of the matter: What to … Continue reading
SME Marketing Part 1 – Set your Objectives
Following right on from our Marketing Planning Introduction the first step in the PIMMS process (and in any marketing initiative) is to set objectives.What, exactly, are you trying to achieve? If you don’t know this, how can you know whether … Continue reading
Posted in Marketing Tips, SME Marketing Series
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Create your own Marketing Plan
To fail to plan is to plan to fail. Hackneyed maybe, but definitely true! I gave a seminar to an audience of SME business owners. Taking a bit of a flyer, I asked for a show of hands. “Do you … Continue reading
Telemarketing – Part 2: The importance of clear definitions & briefing
In my post about the realities of telemarketers: 99% of telemarketers don’t have the ‘Magic Touch’ I stressed the importance of having a clear understanding of what you wish to achieve from your telemarketing activity. You should be able to … Continue reading
Posted in General Musings, Marketing Tips, Telemarketing, Tricks & Tips
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E-mail Marketing Statistics – depends on who you are e-mailing
Just before Christmas we undertook an e-mail marketing campaign on behalf of a client. It was particularly interesting because the list was split into 3 distinct target groups: Existing and Past Customers Prospects and Enquirers Other Contacts (including some ‘bought-in’ … Continue reading
Telemarketing – Part 1: 99% of telemarketers don’t have the ‘Magic Touch’
Let’s face it, most people don’t like cold calling yet many have this niggling thought that there are loads of potential customers out there and that if they only find someone with that ‘magic touch’ to make the calls….. How … Continue reading
Posted in General Musings, Marketing Tips, Telemarketing, Tricks & Tips
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Case Study: Make “Daily Deals” Marketing work for your business
NOTE: Most of our case studies are real-world examples of BSA clients. This is an exception where I want to show how a bit of thought can help you make daily deal marketing work for you -and how to avoid … Continue reading
Posted in Case Studies, E-commerce, Marketing Tips, News, Tricks & Tips
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Using “Daily Deal” sites in your marketing – 4 Key Tips
Many people have heard the story of the local Cupcake baker who nearly went bust when their deal on Groupon swamped them. Clearly daily deals can give a real boost to your business but how do you make sure … Continue reading
Posted in E-commerce, Marketing Tips, News, Tricks & Tips
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Making your first impression
Networking is a real growth area in business development. If you want to get to know more people relevant to your business (whether as customers or suppliers, or both), networking, where you meet people regularly, can be very effective – … Continue reading
Posted in Marketing Tips, Networking, News, Tricks & Tips
Tagged Build business relationships, Business skills, Networking
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The importance of your domain name
This is a subject we have covered in the past, but a situation that arose this week and this post on the e-consultancy Blog made me think it is a subject worth revisiting! If you are serious about using the … Continue reading
Posted in From the forums, General Musings, Marketing Tips
Tagged Best Practice, domain names, online brand, online marketing, Web marketing, whois
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