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Category Archives: News
Create your own Marketing Plan
To fail to plan is to plan to fail. Hackneyed maybe, but definitely true! I gave a seminar to an audience of SME business owners. Taking a bit of a flyer, I asked for a show of hands. “Do you … Continue reading
Case Study: Make “Daily Deals” Marketing work for your business
NOTE: Most of our case studies are real-world examples of BSA clients. This is an exception where I want to show how a bit of thought can help you make daily deal marketing work for you -and how to avoid … Continue reading
Posted in Case Studies, E-commerce, Marketing Tips, News, Tricks & Tips
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Using “Daily Deal” sites in your marketing – 4 Key Tips
Many people have heard the story of the local Cupcake baker who nearly went bust when their deal on Groupon swamped them. Clearly daily deals can give a real boost to your business but how do you make sure … Continue reading
Posted in E-commerce, Marketing Tips, News, Tricks & Tips
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Unpalatable – but important
Tax Returns are just one of those things you have to deal with – a bit like dentists – but unlike your dentist, there are serious penalties for missing your appointment and this year they are more draconian than ever. … Continue reading
Making your first impression
Networking is a real growth area in business development. If you want to get to know more people relevant to your business (whether as customers or suppliers, or both), networking, where you meet people regularly, can be very effective – … Continue reading
Posted in Marketing Tips, Networking, News, Tricks & Tips
Tagged Build business relationships, Business skills, Networking
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Google changes reward high quality, up to date web content
Anyone who has interest in SEO, will know that Google has the habit of regularly throwing the cat among the pigeons by updating its algorithm to change the way it indexes pages. Well they have been at it again. Earlier … Continue reading
Company focussed ‘Pages’ Launch on Google+
This week, Google have launched ‘pages’ on Google+. A ‘page’, which looks very similar to the Google+ personal profile, will allow you to have a business presence on the network (Similar to the Facebook pages) and to engage with your … Continue reading
Posted in News, Social Media Marketing
Tagged google, online brand, online marketing, Social Media, Twitter
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Free tool to easily export contacts from Outlook
With many people embracing e-mail as a de-facto standard for day to day business communication, MS Outlook – in it’s various guises – is where most people hold their e-mail contact data and, perhaps not surprisingly, Outlook is often where … Continue reading
Posted in News
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E-mail Marketing Response – what to expect
I received a call from a company who had taken the plunge to start an in-house e-mail newsletter. They had pulled together a modest list of around 50 of their best customers and drafted, then redrafted, then fine tuned the … Continue reading
Posted in News
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Marketing advice on your smartphone – the SME Marketing App
Marketing ideas and advice are always useful in business even if it is only to consider a tactic for your business and then decide not to use it! The problem can be the expense of accessing marketing advice. Whether you … Continue reading
Posted in Marketing Tips, News, Review
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