Category Archives: News

Top 5 Bad Marketing Ideas

We are always trying to bring you good ideas and tips to support your marketing efforts, but I thought it would be interesting to take a different tack and present some bad ideas (or marketing ideas that you may be … Continue reading

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Getting started with targeted e-mail marketing – ‘but I don’t have a list…’

But I don’t have a list… How often have we heard this when we are talking to clients about the possibility of starting to use e-mail marketing?  – Lots! But it isn’t true. It just requires a bit of lateral … Continue reading

Posted in E-mail Best Practice, E-mail Marketing, Marketing Tips, News | Tagged , , | 1 Comment

Free introductory guide to Twitter plus lots of other useful information

I recently reviewed a book looking at Social Media and, in follow up to this, I was reminded of a freely downloadable ebook which gives a great introduction to Twitter. There is no question that there are a lot of … Continue reading

Posted in Book Review, Free Tools, From the forums, Marketing Tips, News, Social Media Marketing | Tagged , , , | 1 Comment

Google+ Now open to everyone

I was about to make a post offering a Google+ invite to anyone who would like to try out this new social networking platform when the news came through that they had opened it up to everyone, so you are … Continue reading

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Writing compelling copy

I have heard a few comments recently about how some people find it really difficult to write marketing copy and how this is causing their marketing to grind to a halt – or never even get going. This may not … Continue reading

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Develop your social media marketing with this great book

There is no question that Social Media is all the rage in marketing at the moment and there seems to be someone offering you their ‘blow-your socks off‘ services around every corner. Undoubtedly Social Media has a great deal to … Continue reading

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Networking for people who don’t like networking!

Networking is a great way of building business contacts but, I have to admit, I never liked networking. I tried it quite a few times over the years but there always seemed to be the same issues: Everyone appears to … Continue reading

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Case Study: BSA develop and operate web-based conference bookings management system

“BSA Marketing took the time to really get to understand our business. From the early days they had a clear vision of the benefits that an integrated online system would produce for us. They managed the development and implementation stages very effectively and have delivered a cost effective system that works well in practice and can incorporate further functionality as needs and opportunities are identified.

BSA continue to work with us to drive our conference administration and e-mail marketing.” Continue reading

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WordPress + E-mail Marketing = a powerful combination

A successful e-mail marketing campaign relies on a steady flow of good content, and Wordpress is a great tool for incorporating that content into your website. Continue reading

Posted in E-mail Best Practice, E-mail Marketing, News, Website Collaberation, Website Development, WordPress | Tagged , , , | Leave a comment

Case Study: Keeping in touch with clients delivers regular enquiries and business

The intial campaign produced quality enquiries and business and the relationship with BSA continues to develop. Continue reading

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