Category Archives: SEO Tips

Say Goodbye to Google PageRank?

Posted on October 21, 2009 by BSA Marketing

What Google has to say about using PageRank as a key measure of on-line success.

“If you’re looking for metrics, we’d encourage think about conversion rates, ROI (return on investment), relevancy, or others that actually correlate to meaningful business goals.” Continue reading →

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A “new” way to handle page redirects for Search Engine Optimisation (SEO)

Posted on September 18, 2009 by BSA Marketing

Traditionally redirecting a standard HTML page on a Windows server has been tricky especially if you don’t have access to the server config. This may now have changed. I was watching an interview with one of the Google “Geeks”, and … Continue reading →

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Enhance your SEO? – build backlinks through your google profile

Posted on July 30, 2009 by BSA Marketing

I was recently made aware of this video on Youtube. Although I am not 100% convinced that this trick will work, I can see where he is coming from, and its very easy to implements so thought it worth passing … Continue reading →

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Web video as a marketing tool – Is it worth it?

Posted on May 29, 2009 by BSA Marketing

This is a question I have been asking for a while now, and finally, I have come to the conclusion that the answer is Yes. Video is a great way of connecting with your marketplace,and communicating your message in a … Continue reading →

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New Free Keyword Tool from Google

Posted on December 8, 2008 by BSA Marketing

If you are into SEO or Pay Per Click advertising, you will always be looking for new keyword tools. I have seen a couple launched this week. One of these is free & offered by Google. www.google.com/sktool/ The tool links … Continue reading →

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UK Marketing Directories

Posted on December 4, 2008 by BSA Marketing

Over ther years of our link building activities for ourselves and for clients, we have been building a list of Marketing Directories relevant to UK organisations, so I thought it would be good to share with you.There is a perminant … Continue reading →

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From SEO to Web Marketing

Posted on November 21, 2008 by BSA Marketing

Recently at BSA we have been discussing how Search Engine Optimisation is developing, and how the focus seems to be changing from Search Engine Ranking to a broader view of Web Marketing. Over the next month or so we will … Continue reading →

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Google Best Practice Guide

Posted on November 13, 2008 by BSA Marketing

Browsing the Forums, I found this post today, linking to a guide to SEO best practice published by Google, so it has to be worth reading. Here is a link to it: Google Best Practice Guide Also here’s a link … Continue reading →

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Targeting the long tail

Posted on November 4, 2008 by BSA Marketing

For a while now, it has been the perceived wisdom that you should be targeting the long tail in PPC campaigns, but for SEO it has always been about targeting the few keywords with big search numbers. However there has … Continue reading →

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How to check backlinks for a site

Posted on October 28, 2008 by BSA Marketing

If you want a quick way to check what backlinks a site has, go to the Yahoo search engine, and type the following into the search box: linkdomain:www.domaintocheck.com -site:www.domaintocheck.com where domaintocheck.com is the domain you are checking backlinks for. the … Continue reading →

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