Category Archives: SME Marketing Series

SME Marketing Part 1 – Set your Objectives

Following right on from our Marketing Planning Introduction the first step in the PIMMS process (and in any marketing initiative) is to set objectives.What, exactly, are you trying to achieve? If you don’t know this, how can you know whether … Continue reading

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Create your own Marketing Plan

To fail to plan is to plan to fail. Hackneyed maybe, but definitely true! I gave a seminar to an audience of SME business owners. Taking a bit of a flyer, I asked for a show of hands. “Do you … Continue reading

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