Comments for The BSA Marketing Blog http://www.bsamarketing.com/blog News & Marketing Tips from BSA Marketing Fri, 03 Feb 2012 19:56:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Telemarketing – Part 2: The importance of clear definitions & briefing by Mary Wright http://www.bsamarketing.com/blog/telemarketing-part-2-the-importance-of-clear-definitions-briefing/comment-page-1/#comment-479 Mary Wright Fri, 03 Feb 2012 19:56:29 +0000 http://www.bsamarketing.com/blog/?p=1111#comment-479 I enjoy your depth of experience and your common sense apporoach. I imagine that your readers are encouraged to get on with telemarketing as a positive and do-able method of expanding and managing their market. Is there any way as an add-on you could offer an option of buying something specific from BSA? I enjoy your depth of experience and your common sense apporoach. I imagine that your readers are encouraged to get on with telemarketing as a positive and do-able method of expanding and managing their market.

Is there any way as an add-on you could offer an option of buying something specific from BSA?

]]> Comment on E-mail Marketing Statistics – depends on who you are e-mailing by Mary Wright http://www.bsamarketing.com/blog/e-mail-marketing-statistics-depends-on-who-you-are-e-mailing/comment-page-1/#comment-407 Mary Wright Mon, 09 Jan 2012 21:14:33 +0000 http://www.bsamarketing.com/blog/?p=1090#comment-407 More clear information which can help people make good information based marketing decisions. No smoke and mirrors in sight. More clear information which can help people make good information based marketing decisions.

No smoke and mirrors in sight.

]]> Comment on Telemarketing – Part 1: 99% of telemarketers don’t have the ‘Magic Touch’ by Mary Wright http://www.bsamarketing.com/blog/telemarketing-the-sme-marketers-friend-or-foe/comment-page-1/#comment-406 Mary Wright Mon, 09 Jan 2012 21:08:20 +0000 http://www.bsamarketing.com/blog/?p=1079#comment-406 Common sense, but many won't have taken this on board before. Message comes over as a statement of reality from a reliable source, and with a feeling of optimism too. Common sense, but many won’t have taken this on board before.
Message comes over as a statement of reality from a reliable source, and with a feeling of optimism too.

]]> Comment on E-mail Marketing Response – what to expect by BSA Marketing http://www.bsamarketing.com/blog/e-mail-marketing-response-what-to-expect/comment-page-1/#comment-376 BSA Marketing Wed, 14 Dec 2011 10:58:45 +0000 http://www.bsamarketing.com/blog/?p=840#comment-376 The figures referred to in this post are derived from real world email campaigns that we have carried out over the years for clients, and for ourselves. As such they are not scientific, but are a great guide as to what to expect. The figures do vary from campaign to campaign, and depend on the offer being made and the level of targeting of the list. But over the years, the difference between warm and cold lists has always been there (Not surprising really!!) The figures referred to in this post are derived from real world email campaigns that we have carried out over the years for clients, and for ourselves. As such they are not scientific, but are a great guide as to what to expect.

The figures do vary from campaign to campaign, and depend on the offer being made and the level of targeting of the list. But over the years, the difference between warm and cold lists has always been there (Not surprising really!!)

]]> Comment on E-mail Marketing Response – what to expect by Yashraj http://www.bsamarketing.com/blog/e-mail-marketing-response-what-to-expect/comment-page-1/#comment-361 Yashraj Tue, 06 Dec 2011 10:08:18 +0000 http://www.bsamarketing.com/blog/?p=840#comment-361 Thanks for this post. Interesting read. Could you please throw some light on how you derived the open rates for cold and warm lists. Is there a reference to a particular study etc.? Thanks. Thanks for this post. Interesting read. Could you please throw some light on how you derived the open rates for cold and warm lists. Is there a reference to a particular study etc.? Thanks.

]]> Comment on E-mail Marketing Response – what to expect by Mary Wright http://www.bsamarketing.com/blog/e-mail-marketing-response-what-to-expect/comment-page-1/#comment-354 Mary Wright Sun, 27 Nov 2011 17:21:46 +0000 http://www.bsamarketing.com/blog/?p=840#comment-354 I think your down to earth and creative approach to on-line marketing offers your readers a generous helping of useful information and encourages them to keep seeking effective marketing strategies. Your experience and depth of technical know-how is evident in your words. What is there not to like?! I think your down to earth and creative approach to on-line marketing offers your readers a generous helping of useful information and encourages them to keep seeking effective marketing strategies. Your experience and depth of technical know-how is evident in your words.
What is there not to like?!

]]> Comment on E-mail Marketing Response – what to expect by David Wright http://www.bsamarketing.com/blog/e-mail-marketing-response-what-to-expect/comment-page-1/#comment-350 David Wright Fri, 25 Nov 2011 17:34:30 +0000 http://www.bsamarketing.com/blog/?p=840#comment-350 Hi Cathy, Glad you found it useful. I believe it is definitely about sustained activity and, as you say, thinking about the people who do open your e-mail rather than those who don't - their loss!!. In the old days of direct mail, we never really knew how many people did or didn't open your carefully drafted message it can sometimes be a bit challenging (at least to our ego) when the hard figures hit you in the face. I have to say, the more I do, and the more I talk to people, the more convinced I get about the power of relevant, interesting, targeted e-mail. Let me know how you get on. Hi Cathy,
Glad you found it useful. I believe it is definitely about sustained activity and, as you say, thinking about the people who do open your e-mail rather than those who don’t – their loss!!. In the old days of direct mail, we never really knew how many people did or didn’t open your carefully drafted message it can sometimes be a bit challenging (at least to our ego) when the hard figures hit you in the face.

I have to say, the more I do, and the more I talk to people, the more convinced I get about the power of relevant, interesting, targeted e-mail. Let me know how you get on.

]]> Comment on E-mail Marketing Response – what to expect by Cathy Dean http://www.bsamarketing.com/blog/e-mail-marketing-response-what-to-expect/comment-page-1/#comment-349 Cathy Dean Fri, 25 Nov 2011 17:19:01 +0000 http://www.bsamarketing.com/blog/?p=840#comment-349 Thanks for this article, i have attempted email marketing before and been disappointed with the open rate but now i will try again and see the positives!! Thanks for this article, i have attempted email marketing before and been disappointed with the open rate but now i will try again and see the positives!!

]]> Comment on Marketing advice on your smartphone – the SME Marketing App by Mary Wright http://www.bsamarketing.com/blog/marketing-advice-on-your-smartphone-the-sme-marketing-app/comment-page-1/#comment-331 Mary Wright Tue, 08 Nov 2011 12:28:53 +0000 http://www.bsamarketing.com/blog/?p=844#comment-331 More good informaton delivered in a friendly and generous voice. I'm learning a lot, and all i need to do is put what I'm learning about blogs etc into practice. I'm not sure why I'm being so tardy. There is, I hope, some deep neurotic reason rather than it being the inevitable result of an ageing brain! More good informaton delivered in a friendly and generous voice. I’m learning a lot, and all i need to do is put what I’m learning about blogs etc into practice.
I’m not sure why I’m being so tardy. There is, I hope, some deep neurotic reason rather than it being the inevitable result of an ageing brain!

]]> Comment on Getting started with targeted e-mail marketing – ‘but I don’t have a list…’ by Mary Wright http://www.bsamarketing.com/blog/getting-started-with-targeted-e-mail-marketing-but-i-dont-have-a-list/comment-page-1/#comment-316 Mary Wright Sun, 23 Oct 2011 22:02:28 +0000 http://www.bsamarketing.com/blog/?p=798#comment-316 Light and cheerful with a feeling of optimism that list making is do-able. I liked this. You may put off the people who don't use alcohol; for instance Muslims and recovering alcoholics both of which groups would find this unacceptable. How about a cup of coffee instead? Light and cheerful with a feeling of optimism that list making is do-able. I liked this.
You may put off the people who don’t use alcohol; for instance Muslims and recovering alcoholics both of which groups would find this unacceptable.

How about a cup of coffee instead?

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