BSA Marketing website goes mobile

BSA Marketing website goes mobileFollowing hot on the heels of the new BSA Marketing website launched 2 weeks ago, the site has now gone mobile.

There is no question that more and more people are accessing the internet on smartphones and tablets. While a tablet screen doesn’t normally present too much of a  problem to display a regular website, this is not the case with a smartphone where the small screen size can really limit the amount of information that can be displayed. Even with the latest high resolution retina display on the new iPhone4S you might be able to get a great deal onto the screen but it can be too small to read!

Another factor is understanding how and why people access your website on their phone. With the possible exception of major e-commerce and social media sites where strong small-screen functionality is important, most smartphone based website searches are people looking for addresses, directions or contact details rather than traditional browsing. With this in mind I believe that a mobile website can and should concentrate on clear delivery of this core information. This is certainly the approach we have taken. We have also included a link to the blog so that visitors can review the latest posts.

Take a look at on your smartphone and you will be directed automatically to the mobile version.

This development demonstrates the power of the WordPress platform. From start to finish the BSA marketing mobile site took less than 6 hours to build and launch.

If you’d like to discuss the options for taking your website mobile, give us a call

Filed under: Mobile Marketing, News, Website Development

About Duncan Wright

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Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients.

As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.


Paul Gilbert

Hi David

Thanks for the article on mobile technology marketing. I am sure that what you say applies well to the UK, but if you look at developing countries mobile technologies are leapfrogging traditional technologies. In India, for instance, 40% of people access the Internet via mobile technology – they just do not have access to computers.

The Libyan ‘war’ was won largely through smart phone capabilities and social media sites.


BSA Marketing

A very good point, and one which illustrates well the need to consider your target markets when developing web technologies.

In the case of the BSA Marketing website, our mobile offering is targeted at meeting the needs of our mobile users most of whom are in the UK (If it doesn’t, please let us know).

When developing a site targeted at the types of markets you describe, then mobile usability should be a primary focus when designing the site, and mobile version of the site is likely to be more comprehensive.


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