We are always encouraging our readers not to chase the next big thing in their quest to be heard on-line. I think this recent post of the econsultancy blog is a great comment on this position.
It covers a few interesting subjects:
- SEO Ethics
- Selecting the right social networks
- The importance of relevant, well written content
- The importance of building a dialogue with your marketplace
These are all web marketing factors that we consider vital in building a solid strategy that is not at the mercy of Google’s algorithm changes.
One quote stood out form me (as it did for the author):
“Don’t chase after Google’s algorithm, chase after your best interpretation of what users want because that’s what Google’s chasing after.”
Google’s objective is to deliver interesting relevant content to their searchers. If you create deliver well written interesting content on your site, then Google will want that content at the top of their listings for searches related to that content.
I would widen this sentiment, and say
“Don’t chase the next big thing, focus on creating a site with well written relevant content that your market will want to visit, and tell others about”