Case Study - Cost-effective E-Commerce

The Problem

Little Fish Toys is a leading independent on-line retailer in the wooden and traditional toy market. The company recognised that the structure and functionality of their website was beginning to restrict future growth.

They needed to completely redesign, enhance and add extra functionally to their existing e-commerce website.  However they were worried about the cost of doing so. Some bespoke e-commerce systems can cost £10,000+.

The Solution

The original website was based on the open source OS-Commerce system. The new website was upgraded to the open source CRE Loaded e-commerce system. 

BSA Marketing further enhanced the CRE Professional B2B installation with additional functionality:

• Customer Loyalty Scheme
• Support Ticketing System
• Enhanced Stock Control
• Enhanced Order Processing
• Enhanced Marketing
• And much more

The website now has a totally fresh appearance with improved reliability and usability.

By focusing on an open source solution, BSA Marketing was able to deliver an effective solution quickly and within a realistic budget.

The Benefits

Nicky Weatherup, Little Fish Toys Ltd Managing Director says, “I was desperate to upgrade our website. In particular we needed to offer more functionality for our customers to stay competitive in our marketplace. I researched a number of providers who were charging 10’s of thousands of pounds to make the home page look great but found they had no true knowledge of retail on-line, stock systems and ‘behind the scenes’ functionality paramount to our business.

BSA were not only able to provide the solutions I needed but also offered advice and support giving me confidence their knowledge could better promote my business. The end result was providing a great website at a fraction of the cost, giving great value for money.”

Little Fish Toys serves customers globally. We have seen a significant increase in activity and sales since the launch of the new website.  By having a website that is easier to use, we have also seen a decrease in the number of customer service telephone calls and telephone orders, leading to a measureable reduction in costs.