Category Archives: E-mail Resources

Useful Resources Marketing to help you with your Marketing

16 most important email marketing KPIs for your business – or is that 3?

In many small businesses, the concept of KPIs (Key Performance Indicators) can seem a little grand. It is one of those business terms that get bandied about when someone is trying to blind you with science – and normally trying to … Continue reading

Posted in Content Marketing, E-mail Best Practice, E-mail Metrics, E-mail Resources, From the forums, Marketing Tips | Leave a comment

Exporting email addresses from your Outlook inbox

Building an e-mail contact database can be a real stumbling block for companies wanting to explore joined-up e-mail marketing. Most people have their contacts in Outlook though often email addresses are tucked away in e-mails in the inbox. It is … Continue reading

Posted in Database Development, E-mail Newsletters, E-mail Resources, Lists and Data, Technical tips, Tricks & Tips | Leave a comment

E-mail background images made simple

With the wide number of programmes and e-mail clients that your subscribers may be using to view e-mails, there are some aspects of layout, common in web design, that can not normally be used in the laying out of e-mail. These include the use … Continue reading

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E-mail Marketing Statistics – 2014 Report out now.

How do your response rates stack up? I spoke to a client this morning who had recently sent out his first-ever e-newsletter. When the conversation turned to e-mail marketing statistics he told me that he had received direct replies from … Continue reading

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5 E-mail statistics you should monitor in 2014

One of the great things about using e-mail as a marketing tool is the level of feedback you can get from your activity. Use a good e-mailing system, and you will be rewarded with high levels of feedback from your … Continue reading

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Home Hat or Work Hat? Which Social Media to use?

Clients regularly ask us whether they should be using Social Media more widely in their marketing and, if so, which social media? There are many companies promoting one Social Media platform or another as the ‘must have‘ marketing tool and … Continue reading

Posted in Content Management, E-mail Resources, General Musings, Marketing Planning, Marketing Strategy, Social Media Marketing | Leave a comment

Social Media or E-mail Marketing?

Social Media + E-mail Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both e-mail and social media are simply communication channels through which you can contact your audience. How we use them is key … Continue reading

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5 Golden Rules for Effective E-Mail Marketing

Fundamentally marketing is about communication – and always has been. The digital age has done nothing to change this. What it has done however is significantly expand the communication options & reduce delivery costs. For SMEs this has opened up some … Continue reading

Posted in E-mail Best Practice, E-mail Newsletters, E-mail Resources, Joined-up marketing, Marketing Planning, Marketing Tips | Leave a comment

Lights Camera – Action: The Rise of Video

Video has always been one of the tools in a marketers kit bag but historically it has been the domain of corporate marketing with big budgets. The internet has changed all this and now video as a marketing tool is … Continue reading

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E-mail marketing benchmarks

E-mail marketing benchmarks. What is a good response rate? What constitutes a good response rate? is a subjective question. For example, which is better?: 0.01% response: 1 contact from your list of 10000 who delivers lots of business to you … Continue reading

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