Category Archives: E-mail Resources

Useful Resources Marketing to help you with your Marketing

E-mail background images made simple

With the wide number of programmes and e-mail clients that your subscribers may be using to view e-mails, there are some aspects of layout, common in web design, that can not normally be used in the laying out of e-mail. These include the use … Continue reading

Posted in E-mail Best Practice, E-mail Newsletters, E-mail Resources, Free Tools, Tricks & Tips | Leave a comment

E-mail Marketing Statistics – 2014 Report out now.

How do your response rates stack up? I spoke to a client this morning who had recently sent out his first-ever e-newsletter. When the conversation turned to e-mail marketing statistics he told me that he had received direct replies from … Continue reading

Posted in E-mail Best Practice, E-mail Metrics, E-mail Resources | Leave a comment

5 E-mail statistics you should monitor in 2014

One of the great things about using e-mail as a marketing tool is the level of feedback you can get from your activity. Use a good e-mailing system, and you will be rewarded with high levels of feedback from your … Continue reading

Posted in E-mail Metrics, E-mail Resources, Joined-up marketing | Tagged , , , , , | Leave a comment

Home Hat or Work Hat? Which Social Media to use?

Clients regularly ask us whether they should be using Social Media more widely in their marketing and, if so, which social media? There are many companies promoting one Social Media platform or another as the ‘must have‘ marketing tool and … Continue reading

Posted in Content Management, E-mail Resources, General Musings, Marketing Planning, Marketing Strategy, Social Media Marketing | Leave a comment

Social Media or E-mail Marketing?

Social Media + E-mail Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both e-mail and social media are simply communication channels through which you can contact your audience. How we use them is key … Continue reading

Posted in E-mail Best Practice, E-mail Resources, General Musings, Social Media Marketing | Leave a comment

5 Golden Rules for Effective E-Mail Marketing

Fundamentally marketing is about communication – and always has been. The digital age has done nothing to change this. What it has done however is significantly expand the communication options & reduce delivery costs. For SMEs this has opened up some … Continue reading

Posted in E-mail Best Practice, E-mail Newsletters, E-mail Resources, Joined-up marketing, Marketing Planning, Marketing Tips | Leave a comment

Lights Camera – Action: The Rise of Video

Video has always been one of the tools in a marketers kit bag but historically it has been the domain of corporate marketing with big budgets. The internet has changed all this and now video as a marketing tool is … Continue reading

Posted in E-mail Resources, Marketing Tips, SEO Tips, Social Media Marketing | Leave a comment

E-mail marketing benchmarks

E-mail marketing benchmarks. What is a good response rate? What constitutes a good response rate? is a subjective question. For example, which is better?: 0.01% response: 1 contact from your list of 10000 who delivers lots of business to you … Continue reading

Posted in E-mail Best Practice, E-mail Metrics, E-mail Resources | Leave a comment

E-mail Newsletter Design can now use background images

New tool to enable background images in e-mail newsletter design Although it is important to ensure a good level of text content in e-mail newsletter design as the saying goes: A picture is worth a thousand words We always recommend … Continue reading

Posted in E-mail Best Practice, E-mail Newsletters, E-mail Resources, Free Tools, Technical tips, Tricks & Tips | Leave a comment

Bespoke MailChimp Templates – the balance between flexibility and consistency

One of the great things about e-mail marketing is that you really can do it yourself, and for FREE! Over the past few months we have been working a lot with MailChimp – the great, free, online e-mail marketing tool. … Continue reading

Posted in E-mail Best Practice, E-mail Newsletters, E-mail Resources | Leave a comment