Social Media or Email Marketing?

marriage-social-media

Social Media + Email Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both email and social media are simply communication channels through which you can contact your audience. How we use them is key and there is no question that used together, the results can be greater than the… Read more »

16 most important email marketing KPIs for your business – or is that 3?

fruit

In many small businesses, the concept of KPIs (Key Performance Indicators) can seem a little grand. It is one of those business terms that get bandied about when someone is trying to blind you with science – and normally trying to sell you something they insist you need (but actually you probably don’t!) In my view,… Read more »

Exporting email addresses from your Outlook inbox

outlook_to_csv

Building an email contact database can be a real stumbling block for companies wanting to explore joined-up email marketing. Most people have their contacts in Outlook though often email addresses are tucked away in emails in the inbox. It is possible to use Outlook to send emails to a database but it is far from… Read more »

Email background images made simple

bg_help

With the wide number of programmes and email clients that your subscribers may be using to view emails, there are some aspects of layout, common in web design, that can not normally be used in the laying out of email. These include the use of email background images, although simple to implement in html, not all email programmes handle… Read more »

Email Marketing Statistics – 2014 Report out now.

Email_marketing_benchmarksTB

How do your response rates stack up? I spoke to a client this morning who had recently sent out his first-ever e-newsletter. When the conversation turned to email marketing statistics he told me that he had received direct replies from around 20% of the list. I said “That’s brilliant”. His response: “Is it?”   There… Read more »

5 Email statistics you should monitor in 2014

One of the great things about using email as a marketing tool is the level of feedback you can get from your activity. Use a good emailing system, and you will be rewarded with high levels of feedback from your activities. But which numbers should you focus on, and what do they mean? To kick… Read more »

Home Hat or Work Hat? Which Social Media to use?

socmed

Clients regularly ask us whether they should be using Social Media more widely in their marketing and, if so, which social media? There are many companies promoting one Social Media platform or another as the ‘must have‘ marketing tool and while you can’t deny this in principle, you need to be thinking in terms of your customers… Read more »

Social Media or Email Marketing?

marriage-social-media

Social Media + Email Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both email and social media are simply communication channels through which you can contact your audience. How we use them is key and there is no question that used together, the results can be greater than the… Read more »

5 Golden Rules for Effective E-Mail Marketing

golden_rules

Fundamentally marketing is about communication – and always has been. The digital age has done nothing to change this. What it has done however is significantly expand the communication options & reduce delivery costs. For SMEs this has opened up some great opportunities for developing and enhancing their marketing communications but the ease with which it… Read more »