Networking in a joined-up marketing world

Joined-up marketing - Grow your business

I’ve been doing a fair bit of networking recently and had some interesting conversations about how people integrate networking into a joined-up marketing approach – or not! As a rule, people seem to take one of three approaches: Laid Back: Chat with people you happen to meet in the hope that opportunities might turn up…. Read more »

Same Message, Different Media

Digital Marketing is all about content, and there are 2 things of which you can be certain: You can never have too much content Different people will consume content in different ways If you accept this, then here is a way to kill both those birds. Here is a post I wrote a few weeks… Read more »

Keep your marketing content flowing

What is the biggest barrier to sustained, effective content marketing? Cost? Time? Commitment? I reckon it’s something else…. Sure, all of these are important but in my experience, none is the biggest barrier. While most businesses can come up with content when they first start their marketing, it’s after a few weeks of sustained engagement with customers… Read more »

Email background images made simple

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With the wide number of programmes and email clients that your subscribers may be using to view emails, there are some aspects of layout, common in web design, that can not normally be used in the laying out of email. These include the use of email background images, although simple to implement in html, not all email programmes handle… Read more »

PDF to Excel converter

It’s a while since we have highlighted a useful tool, but I had need to convert a PDF into an Excel spreadsheet this week, and realised that it would be good to share the tool we use for the job. I used the PDF to Excel converter from www.pdftoexcel.org. Although they do offer a desktop system… Read more »

Social Media Image Sizing – A Definitive Guide

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Getting the graphics & profile pictures right on social media profiles is key to presenting the right image, but they are all different, and with the advent of cross platform content, getting the correct specs for these images is not as straightforward as it used to be! With this in mind, when the following infographic… Read more »