Category Archives: General Musings

5 Steps to relevant, attractive content

If you read these pages regularly, you’ll know I am a great fan of regular new content on a website. New, relevant content keeps your site interesting and dynamic, which is also good news for Google. This said, writing new content is one … Continue reading

Posted in Content Management, Content Marketing, General Musings, Marketing Resources, Marketing Tips, Technical tips, Tricks & Tips, Website Development | Leave a comment

Do you visit your customers?

When we start working with a new client, we always aim to sit down with them and set a plan of activity so everyone knows who is doing what and when. An important element that we always include is scheduling … Continue reading

Posted in Business Development Platform, General Musings, Joined-up marketing, Marketing Tips | Leave a comment

Your Business Development Platform 1 – Define your sales process

I have said it before, but I do spend a great deal of time talking with people about their businesses and their approaches to marketing and sales. What strikes me time and again is how businesses often have no formal business … Continue reading

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.UK TLD released

The UK is unique! Until recently this was even true when it come to internet domain names. If you have ever had dealings with foreign websites you will have noticed the most countries have a simple Top Level Domain (The … Continue reading

Posted in General Musings, Legislation, Marketing Tips, News, Not really marketing, Technical tips, Website Resources | Leave a comment

Are you too busy? We were….

A year ago we took a decision to take a more strategic look at what we do, and how to move forward. We worked with a coach through the Growth Accelerator programme to redefine our processes and build a growth plan for the company. I expected … Continue reading

Posted in From the forums, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment

BSA marks 30 year milestone

It’s a bit scary to think about it but this month, BSA celebrates it’s 30th birthday. We are a very different business to what we were in May 1984 with a small rented office in Manchester City centre. PCs were … Continue reading

Posted in Events, General Musings, Marketing Best Practice, News | 2 Comments

Planning or Action – Why not both?

I’ve been doing quite a bit of networking recently and, perhaps not surprising, there are a good number of other marketing services suppliers out there offering their skills to the SME marketplace. Talking to lots of them, they generally seem … Continue reading

Posted in Community Marketing, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment

Do you keep in touch with your contacts? If not, you should…

I know ‘keeping in touch’ is at the heart of our business but it never ceases to amaze me how many people don’t! Over the past few weeks I’ve been asking the direct question to people I meet: “Do you … Continue reading

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Selling is dead. Long live buying

There has been a quiet revolution going on. It isn’t that long ago that sales teams used to sell things. If you wanted to buy something that you didn’t know a whole lot about, you had to ask a salesperson … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, Marketing Best Practice | Leave a comment

Kate Bush and the power of community

You may have heard that 80s pop icon Kate Bush has just announced her first live concerts in 35 years; but if you haven’t bought your tickets I’m afraid you’re too late (well, almost – see footnote) According to reports, … Continue reading

Posted in Case Studies, Community Marketing, Database Development, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Tips | Leave a comment