Category Archives: General Musings

All I Want for Christmas is…..

Which of these 2 options would you prefer for your business: A flood of enquiries in January A modest but steady and reliable flow of enquiries throughout 2015 I’m pretty sure most people would prefer option 2. This gives a … Continue reading

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Support your Sales Team- a joined-up approach to business development

Whether you have a dedicated field sales team (even a team of one!) or you are responsible for doing your own selling, it is an expensive business. Figures vary but £50-£60 per sales call is probably on the low side. … Continue reading

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Developing a healthy Twitter strategy – Part 1 – Building your follower base

Twitter is a great tool for getting your message out there, and not just for celebrities and big brands. Increasingly, Twitter is being used by SMEs as part of their brand development strategy. When looking at building a strategy, one … Continue reading

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Joined up Marketing – The Social Angle, Part 4 – LinkedIn Groups

In Part 3 of this series we explored the process of building your network of individual connections. With individual connections you are limited in that you can really only connect with your connections connections (if you see what I mean!) but what … Continue reading

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Do you follow-up all your enquiries?

An experience I’ve had this week really made me think about why businesses do marketing and how they go about it. I decided I needed a new garage door and a quick google showed me there were a lot of … Continue reading

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Joined up Marketing – The Social Angle, Part 3 – LinkedIn Connections

In Part 2 of this series we looked at adding content to you LinkedIn profile and getting involved in LinkedIn Groups. We now look at the next stage of the process – building your network of connections. Naturally, the more … Continue reading

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Prioritise your time – What should I do next?

Some days I come into the office to be faced with a to-do list as long as my arm! When it’s like this, it is so easy to waste even more time just sitting there, like a rabbit in the … Continue reading

Posted in Business Development Platform, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Tips, Not really marketing, Tricks & Tips | Leave a comment

Does your web content marketing generate leads? Here are 3 rules to help ensure it does

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to get there and even less survive. This said, content marketing is the ‘in thing’ among Business to Business (B2B) marketers … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, LinkedIn, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips, News, Social Media Marketing | Leave a comment

What a difference a word makes

I’ve said it before and I’ll say it again: Content is king! Good content is key to making your website engaging, yet many people struggle to maintain a regular content flow. One trap that writers sometimes fall into is to … Continue reading

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5 Steps to relevant, attractive content

If you read these pages regularly, you’ll know I am a great fan of regular new content on a website. New, relevant content keeps your site interesting and dynamic, which is also good news for Google. This said, writing new content is one … Continue reading

Posted in Content Management, Content Marketing, General Musings, Marketing Resources, Marketing Tips, Technical tips, Tricks & Tips, Website Development | Leave a comment