SEO – The longest death scene in history

The death of SEO has been reported many times over the past few years. These reports are normally closely followed by more comment stating that SEO is not dead, progressing then to say that SEO is alive & kicking, it has just evolved. The latest article appeared on the Econsultancy blog this week: SEO is not dead, but… Read more »

Case Study – Twitter follower development

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Activity. In my opinion, that’s the key to a successful Twitter account. This doesn’t mean that spouting random and unrelated drivel delivers good followers and good engagement. Any increase in activity will attract both followers and engagement, but it won’t be useful to you or your business. Rather 10 relevant followers that add value than 100… Read more »

@BusinessPD – 1 month on

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No not a US Police Department! @BusinessPD is the Twitter account for Businesses in the Peak District. Over the past month, I have undertaken the running of this account. As a Social Media & Digital Marketing Apprentice, working with colleagues at BSA, Business Peak District has been the perfect opportunity for me to build experience… Read more »

Put the MARKETING into your Twitter

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Is your Twitter programme something that you do when you get a moment or is it an integrated element of your business marketing? Many people we speak to see Twitter (and other Social Media) as something they need to do in their business without really considering the impact on their business. They don’t really try… Read more »

It’s all about building the brand

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A number of things have conspired over the last week or so to make me think carefully about what digital marketing is all about, and the realities of SME marketing & business development in the digital age. I think what got me thinking were discussions with various clients (all SMEs) about our work with them,… Read more »

I think I've found a use for a 3D printer!

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Being a bit of a gadget fan, the idea of playing with a 3D printer is appealing, but so far, although I have seen them used for some interesting applications I feel the ‘means’ is justifying the ‘end’, rather than the other way around. Last week I saw this video for the first time and… Read more »

Marketing Engagement – The real figures might surprise you.

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How many time have I heard it quoted: Oh, you should expect about a 1% response One percent has often been used as a convenient, and somewhat throwaway, response rate figure where people really don’t know what to expect. And anyway, how do you define response? Is it someone who reads your message (even though you… Read more »