Category Archives: General Musings

Selling is dead. Long live buying

There has been a quiet revolution going on. It isn’t that long ago that sales teams used to sell things. If you wanted to buy something that you didn’t know a whole lot about, you had to ask a salesperson … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, Marketing Best Practice | Leave a comment

Kate Bush and the power of community

You may have heard that 80s pop icon Kate Bush has just announced her first live concerts in 35 years; but if you haven’t bought your tickets I’m afraid you’re too late (well, almost – see footnote) According to reports, … Continue reading

Posted in Case Studies, Community Marketing, Database Development, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Tips | Leave a comment

The many ‘deaths’ of digital marketing

We are always promoting that fact that whatever digital marketing you undertake, it should always be joined up, and considered as part of a wider marketing strategy. In contrast to this, most digital marketing tends to be considered in isolation: … Continue reading

Posted in General Musings, Marketing Best Practice, Marketing Planning, Marketing Strategy | Leave a comment

Keep your WordPress site secure and effective – 4 (free) key plugins

Regular readers will know I am a great fan of WordPress. It offers so much for ‘real-world’ web development where you are looking for premiership functionality on division 2 budgets. You can do pretty much whatever you want with WordPress … Continue reading

Posted in Content Management, General Musings, Web Design Best Practice, Website Development, Website Resources, WordPress | 2 Comments

The brand or the person? The issue of authorship.

We have talked a couple of times about Authorship tagging, and the benefits it can give. In particular, the additional prominence that a picture attached to your posts gives you on Google. Take a look at these posts: The role … Continue reading

Posted in From the forums, General Musings, Marketing Strategy, SEO Tips | Leave a comment

SEO in name only?

I found this post on the  www.searchenginepeople.com blog, talking about how SEO has changed and what are the best practices for 2014. The post starts by highlighting how SEO has changed over recent months and years, and then goes on to … Continue reading

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The return of real business marketing?

Last Month, I wrote about the death of Guest Blogging as an SEO tool, and it got me thinking. What has happened to real business marketing? For many SME’s, over the past few years, all too often marketing has boiled … Continue reading

Posted in General Musings, Marketing Best Practice, Marketing Planning | Leave a comment

RIP Guest Blogging as an SEO Tool

Guest Blogging is where you, as an expert or commentator on a subject, write articles that are then posted on an external website or blog. We have talked quite a bit about Guest Blogging as a web marketing tool and … Continue reading

Posted in General Musings, Marketing Best Practice, SEO Tips | Leave a comment

E-mail Marketing – What makes people unsubscribe?

An interesting post from e-consultancy. As with many marketing commentators, the article is consumer-focussed but makes interesting reading with some useful ideas for anyone using e-mail marketing. We talk about unsubscribe rates quite regularly and our view is you should … Continue reading

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BSA Christmas Post – Diversion 2013

It may only be mid-December, but for most people the Christmas break is only a week away. This is our last post before the holidays so it is time to bring out the, now traditional, Christmas Diversion. This year it’s … Continue reading

Posted in General Musings, Not really marketing | Comments Off