Email in the world of mobile marketing


  There is a lot of chatter around at the moment following Google’s announcement that they will be giving more priority to mobile-friendly websites in searches made from mobiles and tablets – not least from some web developers suggesting the dire consequences of not upgrading your site NOW! If you want our (hopefully pragmatic) view… Read more »

How Important is Mobile to my Business?

Over the past few weeks, the internet has been awash with stories ‘Mobileageddon‘ the impending doom that Google was about to rain down on business whose websites were not deemed to be mobile friendly. A week after last Tuesday, 21st April (when Google started to roll out the change),t he world is still here, and there do not… Read more »

Development of Mobile Websites


  2 years ago, we did a survey looking at how people expected the use of mobile to access websites would change in the future, and the overwhelming response was that they believed mobile and the development of mobile websites would become more important as we moved forward. So, 2 years on, what is the… Read more »

Marketing Matters Goes Responsive


The idea of responsive websites has been around for a while, and their use as a solution to mobile optimisaton is increasingly becoming standard where sites receive significant levels of mobile traffic. But what about email? With more and more people opening emails on their smart phones the idea of mobile optimisation of email campaigns… Read more »

Mobile Websites Survey – The Results


Last time we asked you to let us know what you felt the future held for websites on mobile devices. Thanks to everyone who took part in the survey. As promised, here is a summary of the results: The answers to questions 1 and 2 were not really surprising with over 92% of respondents thinking… Read more »

BSA Marketing website goes mobile


Following hot on the heels of the new BSA Marketing website launched 2 weeks ago, the site has now gone mobile. There is no question that more and more people are accessing the internet on smartphones and tablets. While a tablet screen doesn’t normally present too much of a  problem to display a regular website,… Read more »

QR Codes, a great way to link your online and offline marketing

Question What are those strange black and white squares that seem to be cropping up everywhere? Answer QR Codes… By including a QR code on your leaflets, brochures, posters etc. you can give your customers easy, instant access to your website and other online marketing. QR codes were invented in  the mid 90’s, and were… Read more »

When planning an email campaign… Don’t forget the mobile.

Ever since the advent of email as a marketing tool, and the use of HTML to include images, logos and layout, it has been an issue that the many different email clients – from Outlook and Mac Mail to Hotmail and Gmail – render (display) your carefully designed message differently with sometimes drastic consequences as… Read more »