Category Archives: Social Media Marketing

Joined up Marketing – The Social Angle, Part 4 – LinkedIn Groups

In Part 3 of this series we explored the process of building your network of individual connections. With individual connections you are limited in that you can really only connect with your connections connections (if you see what I mean!) but what … Continue reading

Posted in Community Marketing, Database Development, General Musings, LinkedIn, Lists and Data, Marketing Best Practice, Marketing Planning, Social Media Marketing | Leave a comment

Joined up Marketing – The Social Angle, Part 3 – LinkedIn Connections

In Part 2 of this series we looked at adding content to you LinkedIn profile and getting involved in LinkedIn Groups. We now look at the next stage of the process – building your network of connections. Naturally, the more … Continue reading

Posted in Community Marketing, Database Development, General Musings, LinkedIn, Lists and Data, Marketing Best Practice, Marketing Planning, Social Media Marketing | Leave a comment

Joined up Marketing – The Social Angle, Part 2 – LinkedIn Content

In Business to Business marketing, LinkedIn is one of the must have social media platforms. Although it was primarily used as a recruitment tool early in its existence, LinkedIn is increasingly being used used by people in their day to day … Continue reading

Posted in Joined-up marketing, Marketing Tips, Social Media Marketing, Tricks & Tips | Leave a comment

LinkedIn launch University Rankings

I’m not sure whether this new offering from LinkedIn is actually useful for most of us, but it certainly makes interesting reading. It is also yet another example, in this world of ‘Big Data’, of how when a lot of … Continue reading

Posted in LinkedIn, Networking, Not really marketing, Social Media Marketing, Website Resources | Leave a comment

Joined-up Marketing – The Social Angle

Everyone who reads our blog regularly will know that we are all about joined-up marketing.  It is about using all the appropriate tools available to communicate your story and proposition to your target market in a consistent way that increases … Continue reading

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Does your web content marketing generate leads? Here are 3 rules to help ensure it does

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to get there and even less survive. This said, content marketing is the ‘in thing’ among Business to Business (B2B) marketers … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, LinkedIn, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips, News, Social Media Marketing | Leave a comment

LinkedIn Showcase Pages to Replace Products & Services Pages

LinkedIn have just announced that as of 14th April, they will cease to support their Products & Services Pages, suggesting that you replace them with LinkedIn Showcase pages. On first thought, this may seem like a bad thing, especially if … Continue reading

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Home Hat or Work Hat? Which Social Media to use?

Clients regularly ask us whether they should be using Social Media more widely in their marketing and, if so, which social media? There are many companies promoting one Social Media platform or another as the ‘must have‘ marketing tool and … Continue reading

Posted in Content Management, E-mail Resources, General Musings, Marketing Planning, Marketing Strategy, Social Media Marketing | Leave a comment

Social Media or E-mail Marketing?

Social Media + E-mail Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both e-mail and social media are simply communication channels through which you can contact your audience. How we use them is key … Continue reading

Posted in E-mail Best Practice, E-mail Resources, General Musings, Social Media Marketing | Leave a comment

10 interesting Stats to Start the Week

This arrived in my in box this morning & I thought it would be worth sharing. 10 interesting digital marketing stats we’ve seen this week It comes from the e-consultancy Blog, and has a couple of stats that I think … Continue reading

Posted in E-mail Metrics, E-mail Newsletters, From the forums, Social Media Marketing | Tagged , , , , | Leave a comment