Category Archives: Social Media Marketing

Developing a healthy Twitter strategy – Part 2 – What to Tweet

So you now have a growing follower base, how do you: Keep them Enhance your profile with these people The answer to both of these questions lies in the same point. Twitter users follow and engage with people who they … Continue reading

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Developing a healthy Twitter strategy – Part 1 – Building your follower base

Twitter is a great tool for getting your message out there, and not just for celebrities and big brands. Increasingly, Twitter is being used by SMEs as part of their brand development strategy. When looking at building a strategy, one … Continue reading

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Joined up Marketing – The Social Angle, Part 4 – LinkedIn Groups

In Part 3 of this series we explored the process of building your network of individual connections. With individual connections you are limited in that you can really only connect with your connections connections (if you see what I mean!) but what … Continue reading

Posted in Community Marketing, Database Development, General Musings, LinkedIn, Lists and Data, Marketing Best Practice, Marketing Planning, Social Media Marketing | Leave a comment

Joined up Marketing – The Social Angle, Part 3 – LinkedIn Connections

In Part 2 of this series we looked at adding content to you LinkedIn profile and getting involved in LinkedIn Groups. We now look at the next stage of the process – building your network of connections. Naturally, the more … Continue reading

Posted in Community Marketing, Database Development, General Musings, LinkedIn, Lists and Data, Marketing Best Practice, Marketing Planning, Social Media Marketing | Leave a comment

Joined up Marketing – The Social Angle, Part 2 – LinkedIn Content

In Business to Business marketing, LinkedIn is one of the must have social media platforms. Although it was primarily used as a recruitment tool early in its existence, LinkedIn is increasingly being used used by people in their day to day … Continue reading

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LinkedIn launch University Rankings

I’m not sure whether this new offering from LinkedIn is actually useful for most of us, but it certainly makes interesting reading. It is also yet another example, in this world of ‘Big Data’, of how when a lot of … Continue reading

Posted in LinkedIn, Networking, Not really marketing, Social Media Marketing, Website Resources | Leave a comment

Joined-up Marketing – The Social Angle

Everyone who reads our blog regularly will know that we are all about joined-up marketing.  It is about using all the appropriate tools available to communicate your story and proposition to your target market in a consistent way that increases … Continue reading

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Does your web content marketing generate leads? Here are 3 rules to help ensure it does

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to get there and even less survive. This said, content marketing is the ‘in thing’ among Business to Business (B2B) marketers … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, LinkedIn, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips, News, Social Media Marketing | Leave a comment

LinkedIn Showcase Pages to Replace Products & Services Pages

LinkedIn have just announced that as of 14th April, they will cease to support their Products & Services Pages, suggesting that you replace them with LinkedIn Showcase pages. On first thought, this may seem like a bad thing, especially if … Continue reading

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Home Hat or Work Hat? Which Social Media to use?

Clients regularly ask us whether they should be using Social Media more widely in their marketing and, if so, which social media? There are many companies promoting one Social Media platform or another as the ‘must have‘ marketing tool and … Continue reading

Posted in Content Management, E-mail Resources, General Musings, Marketing Planning, Marketing Strategy, Social Media Marketing | Leave a comment