Category Archives: Social Media Marketing

Joined-up Marketing – The Social Angle

Everyone who reads our blog regularly will know that we are all about joined-up marketing.  It is about using all the appropriate tools available to communicate your story and proposition to your target market in a consistent way that increases … Continue reading

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Does your web content marketing generate leads? Here are 3 rules to help ensure it does

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to get there and even less survive. This said, content marketing is the ‘in thing’ among Business to Business (B2B) marketers … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, LinkedIn, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips, News, Social Media Marketing | Leave a comment

LinkedIn Showcase Pages to Replace Products & Services Pages

LinkedIn have just announced that as of 14th April, they will cease to support their Products & Services Pages, suggesting that you replace them with LinkedIn Showcase pages. On first thought, this may seem like a bad thing, especially if … Continue reading

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Home Hat or Work Hat? Which Social Media to use?

Clients regularly ask us whether they should be using Social Media more widely in their marketing and, if so, which social media? There are many companies promoting one Social Media platform or another as the ‘must have‘ marketing tool and … Continue reading

Posted in Content Management, E-mail Resources, General Musings, Marketing Planning, Marketing Strategy, Social Media Marketing | Leave a comment

Social Media or E-mail Marketing?

Social Media + E-mail Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both e-mail and social media are simply communication channels through which you can contact your audience. How we use them is key … Continue reading

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10 interesting Stats to Start the Week

This arrived in my in box this morning & I thought it would be worth sharing. 10 interesting digital marketing stats we’ve seen this week It comes from the e-consultancy Blog, and has a couple of stats that I think … Continue reading

Posted in E-mail Metrics, E-mail Newsletters, From the forums, Social Media Marketing | Tagged , , , , | Leave a comment

Social Media – Not always the answer to your marketing prayers!

A brief, light-hearted diversion here. There are some who would have it that Social Media is THE marketing tool of the 21st Century but, like everything, and certainly all the promotional tools that have been used back to the Romans … Continue reading

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Social Media Image Sizing – A Definitive Guide

Getting the graphics & profile pictures right on social media profiles is key to presenting the right image, but they are all different, and with the advent of cross platform content, getting the correct specs for these images is not … Continue reading

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Celebs, Brands & Fake Fans or How Not to do Sustainable Marketing

The C4 programme Dispatches recently ran a story about how brands use fake Facebook fans, and paid for celebrity endorsements via Twitter, to boost their appeal. Effective in the short term, maybe (as long as nobody notices), but sustainable marketing? … Continue reading

Posted in General Musings, Joined-up marketing, Marketing Tips, Social Media Marketing | Leave a comment

LinkedIn stats just got a whole lot better

LinkedIn can be a great tool for promoting your company but historically the stats provided by the network were very limited. With LinkedIn stats, not any more! Introducing LinkedIn Stats A recent LinkedIn update has introduced a whole new set … Continue reading

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