Category Archives: Social Media Marketing

Home Hat or Work Hat? Which Social Media to use?

Clients regularly ask us whether they should be using Social Media more widely in their marketing and, if so, which social media? There are many companies promoting one Social Media platform or another as the ‘must have‘ marketing tool and … Continue reading

Posted in Content Management, E-mail Resources, General Musings, Marketing Planning, Marketing Strategy, Social Media Marketing | Leave a comment

Social Media or E-mail Marketing?

Social Media + E-mail Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both e-mail and social media are simply communication channels through which you can contact your audience. How we use them is key … Continue reading

Posted in E-mail Best Practice, E-mail Resources, General Musings, Social Media Marketing | Leave a comment

10 interesting Stats to Start the Week

This arrived in my in box this morning & I thought it would be worth sharing. 10 interesting digital marketing stats we’ve seen this week It comes from the e-consultancy Blog, and has a couple of stats that I think … Continue reading

Posted in E-mail Metrics, E-mail Newsletters, From the forums, Social Media Marketing | Tagged , , , , | Leave a comment

Social Media – Not always the answer to your marketing prayers!

A brief, light-hearted diversion here. There are some who would have it that Social Media is THE marketing tool of the 21st Century but, like everything, and certainly all the promotional tools that have been used back to the Romans … Continue reading

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Social Media Image Sizing – A Definitive Guide

Getting the graphics & profile pictures right on social media profiles is key to presenting the right image, but they are all different, and with the advent of cross platform content, getting the correct specs for these images is not … Continue reading

Posted in Free Tools, Marketing Tips, Social Media Marketing, Technical tips, Tricks & Tips | Leave a comment

Celebs, Brands & Fake Fans or How Not to do Sustainable Marketing

The C4 programme Dispatches recently ran a story about how brands use fake Facebook fans, and paid for celebrity endorsements via Twitter, to boost their appeal. Effective in the short term, maybe (as long as nobody notices), but sustainable marketing? … Continue reading

Posted in General Musings, Joined-up marketing, Marketing Tips, Social Media Marketing | Leave a comment

LinkedIn stats just got a whole lot better

LinkedIn can be a great tool for promoting your company but historically the stats provided by the network were very limited. With LinkedIn stats, not any more! Introducing LinkedIn Stats A recent LinkedIn update has introduced a whole new set … Continue reading

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Video web content need not cost the earth.

There is no doubt, video is becoming a must-have medium for marketing communication in the digital age. Not only is video a great, engaging way to get your message across, with the prevalence of video in Google’s listings, it also … Continue reading

Posted in Content Marketing, Marketing Resources, SEO Tips, Social Media Marketing, Website Development, Website Resources | Tagged , , , , , , | Leave a comment

SEO V Social Media to Deliver Well Targeted Traffic

Last Month we wrote a post about a web marketing experiment: SEO and its effectiveness in delivering good quality traffic to a website. The outcome was interesting but somewhat lacklustre. Suggesting that SEO might not be the magic wand ‘NBIT’ … Continue reading

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Internet Marketing for SMEs: Step 1 – Forget about the Internet!

I recently sat in on a 30 minute seminar targeted at an audience of SMEs entitled “On-line Marketing”. Although I have to acknowledge that that is a tough brief, delivering such a broad subject in just  half an hour, the … Continue reading

Posted in General Musings, Joined-up marketing, Marketing Planning, Marketing Tips, SME Marketing Series, Social Media Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments