Category Archives: Social Media Marketing

Twitter Follower/Following dynamics

There is much talked about the whole subject of ratios when it comes to Twitter followers. What is the perfect balance between followers and following numbers. I thought maybe I could add my own ideas into the subject… When it … Continue reading

Posted in General Musings, Marketing Strategy, Marketing Tips, Social Media Marketing, Twitter | Leave a comment

3 Social Media trends from 2014 plus 3 predictions for 2015.

Trends come and go, what was popular in March is soon forgotten about come May but always comes back round eventually to be just as important once more. In this piece I discuss some Social Media business trends that were … Continue reading

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My first week as a Social Media Apprentice.

“What’s Social Media?” That’s the question my Grandmother asked me when I got the job as a Social Media Apprentice at BSA Marketing. A lengthy conversation later, I had explained exactly what fell under the Social Media umbrella and what … Continue reading

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Social Media or E-mail Marketing?

Social Media + E-mail Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both e-mail and social media are simply communication channels through which you can contact your audience. How we use them is key … Continue reading

Posted in E-mail Best Practice, E-mail Resources, General Musings, Social Media Marketing | Leave a comment

Developing a healthy Twitter strategy – Part 2 – What to Tweet

So you now have a growing follower base, how do you: Keep them Enhance your profile with these people The answer to both of these questions lies in the same point. Twitter users follow and engage with people who they … Continue reading

Posted in Content Marketing, Joined-up marketing, Marketing Strategy, Social Media Marketing, Twitter | Leave a comment

Developing a healthy Twitter strategy – Part 1 – Building your follower base

Twitter is a great tool for getting your message out there, and not just for celebrities and big brands. Increasingly, Twitter is being used by SMEs as part of their brand development strategy. When looking at building a strategy, one … Continue reading

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Joined up Marketing – The Social Angle, Part 4 – LinkedIn Groups

In Part 3 of this series we explored the process of building your network of individual connections. With individual connections you are limited in that you can really only connect with your connections connections (if you see what I mean!) but what … Continue reading

Posted in Community Marketing, Database Development, General Musings, LinkedIn, Lists and Data, Marketing Best Practice, Marketing Planning, Social Media Marketing | Leave a comment

Joined up Marketing – The Social Angle, Part 3 – LinkedIn Connections

In Part 2 of this series we looked at adding content to you LinkedIn profile and getting involved in LinkedIn Groups. We now look at the next stage of the process – building your network of connections. Naturally, the more … Continue reading

Posted in Community Marketing, Database Development, General Musings, LinkedIn, Lists and Data, Marketing Best Practice, Marketing Planning, Social Media Marketing | Leave a comment

Joined up Marketing – The Social Angle, Part 2 – LinkedIn Content

In Business to Business marketing, LinkedIn is one of the must have social media platforms. Although it was primarily used as a recruitment tool early in its existence, LinkedIn is increasingly being used used by people in their day to day … Continue reading

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LinkedIn launch University Rankings

I’m not sure whether this new offering from LinkedIn is actually useful for most of us, but it certainly makes interesting reading. It is also yet another example, in this world of ‘Big Data’, of how when a lot of … Continue reading

Posted in LinkedIn, Networking, Not really marketing, Social Media Marketing, Website Resources | Leave a comment