Category Archives: Tricks & Tips

Is your marketing joined-up marketing? Answer 5 questions & find out!

3 terms are appearing ever more frequently: 3D Marketing Holistic Marketing Joined-Up Marketing Whatever you call it, to be effective your marketing needs to be consistent across your marketing mix.   How joined up is your marketing? These 5 simple … Continue reading

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Social Media Image Sizing – A Definitive Guide

Getting the graphics & profile pictures right on social media profiles is key to presenting the right image, but they are all different, and with the advent of cross platform content, getting the correct specs for these images is not … Continue reading

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LinkedIn stats just got a whole lot better

LinkedIn can be a great tool for promoting your company but historically the stats provided by the network were very limited. With LinkedIn stats, not any more! Introducing LinkedIn Stats A recent LinkedIn update has introduced a whole new set … Continue reading

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Networking in a joined-up marketing world

I’ve been doing a fair bit of networking recently and had some interesting conversations about how people integrate networking into a joined-up marketing approach – or not! As a rule, people seem to take one of three approaches: Laid Back: … Continue reading

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6 tips for a joined-up web presence

I’ve been doing a fair bit of networking recently meeting many interesting people. Now, I’m of the view that networking is about building contacts and relationships rather than direct selling but, with the BSA focus on joined-up marketing it would … Continue reading

Posted in Content Management, Content Marketing, Free Tools, General Musings, Joined-up marketing, Marketing Tips, Networking, Tricks & Tips, Website Development | Leave a comment

The power of Local Search for SEO

Local search can have real impact on the effectiveness of your Search Engine Optimisation (SEO) SEO ┬áis, in essence, about getting a link to your website to appear on Page 1 Google. (Other search engines are available but Google is … Continue reading

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E-mail Newsletter Design can now use background images

New tool to enable background images in e-mail newsletter design Although it is important to ensure a good level of text content in e-mail newsletter design as the saying goes: A picture is worth a thousand words We always recommend … Continue reading

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Is your WordPress site up to date?

As I am sure you are aware, we are great fans of WordPress. For any company with a focus on joined-up marketing, it’s a great tool for developing a professional & flexible website where content can easily be updated and … Continue reading

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5 Tips for Killer Subject Lines

On the back of our post on the Nudge Effect, we thought it would be worth taking a brief look at subject lines, as these are arguably one of the most important elements of an email. We have therefore come … Continue reading

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Google introduces a ‘Disavow Links’ tool

We have always warned against some of the “Get your site to the top of Google” SEO offers, and this week saw an example as why this advice is sound. One of the ways that less reputable SEO companies have … Continue reading

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