Category Archives: Tricks & Tips

Secure Web Pages (HTTPS://) – They’re for E-commerce, aren’t they?

You probably know that whenever you shop online you should always look for the little padlock  on the address bar. This shows (along with the URL starting HTTPS:// rather than more usual HTTP://) that the web page you are browsing … Continue reading

Posted in E-commerce, SEO Tips, Technical tips, Tricks & Tips, Web Design Best Practice, Website Resources | Leave a comment

Images on your website – get creative

Whenever we are working on website projects with a client there is one issue that comes up time and time again – CONTENT. It is one thing to have a cutting edge website design but it is the content that … Continue reading

Posted in Content Marketing, Marketing Tips, Tricks & Tips, Web Design Best Practice | Leave a comment

Prioritise your time – What should I do next?

Some days I come into the office to be faced with a to-do list as long as my arm! When it’s like this, it is so easy to waste even more time just sitting there, like a rabbit in the … Continue reading

Posted in Business Development Platform, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Tips, Not really marketing, Tricks & Tips | Leave a comment

Joined up Marketing – The Social Angle, Part 2 – LinkedIn Content

In Business to Business marketing, LinkedIn is one of the must have social media platforms. Although it was primarily used as a recruitment tool early in its existence, LinkedIn is increasingly being used used by people in their day to day … Continue reading

Posted in Joined-up marketing, Marketing Tips, Social Media Marketing, Tricks & Tips | Leave a comment

Exporting email addresses from your Outlook inbox

Building an e-mail contact database can be a real stumbling block for companies wanting to explore joined-up e-mail marketing. Most people have their contacts in Outlook though often email addresses are tucked away in e-mails in the inbox. It is … Continue reading

Posted in Database Development, E-mail Newsletters, E-mail Resources, Lists and Data, Technical tips, Tricks & Tips | Leave a comment

What a difference a word makes

I’ve said it before and I’ll say it again: Content is king! Good content is key to making your website engaging, yet many people struggle to maintain a regular content flow. One trap that writers sometimes fall into is to … Continue reading

Posted in Content Marketing, General Musings, Marketing Tips, Tricks & Tips | Leave a comment

5 Steps to relevant, attractive content

If you read these pages regularly, you’ll know I am a great fan of regular new content on a website. New, relevant content keeps your site interesting and dynamic, which is also good news for Google. This said, writing new content is one … Continue reading

Posted in Content Management, Content Marketing, General Musings, Marketing Resources, Marketing Tips, Technical tips, Tricks & Tips, Website Development | Leave a comment

Connecting Office for iPad to Dropbox

Last week, we wrote a review of Office for iPad, and highlighted the lack of integration with Dropbox as one of the issues with the new app. Well, I am happy to announce that I have found a work around … Continue reading

Posted in Free Tools, Not really marketing, Tricks & Tips | Leave a comment

E-mail background images made simple

With the wide number of programmes and e-mail clients that your subscribers may be using to view e-mails, there are some aspects of layout, common in web design, that can not normally be used in the laying out of e-mail. These include the use … Continue reading

Posted in E-mail Best Practice, E-mail Newsletters, E-mail Resources, Free Tools, Tricks & Tips | Leave a comment

SME Marketing Series – Sustainable Marketing, Keeping it Going

If you have been following our SME Marketing series over the past couple of months you should have a great framework for a joined up approach to your marketing. However, the biggest battle is now to come. How do you keep the … Continue reading

Posted in Marketing Best Practice, Marketing Planning, Marketing Strategy, SME Marketing Series, Tricks & Tips | Leave a comment