Category Archives: Tricks & Tips

Joined up Marketing – The Social Angle, Part 2 – LinkedIn Content

In Business to Business marketing, LinkedIn is one of the must have social media platforms. Although it was primarily used as a recruitment tool early in its existence, LinkedIn is increasingly being used used by people in their day to day … Continue reading

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Exporting email addresses from your Outlook inbox

Building an e-mail contact database can be a real stumbling block for companies wanting to explore joined-up e-mail marketing. Most people have their contacts in Outlook though often email addresses are tucked away in e-mails in the inbox. It is … Continue reading

Posted in Database Development, E-mail Newsletters, E-mail Resources, Lists and Data, Technical tips, Tricks & Tips | Leave a comment

What a difference a word makes

I’ve said it before and I’ll say it again: Content is king! Good content is key to making your website engaging, yet many people struggle to maintain a regular content flow. One trap that writers sometimes fall into is to … Continue reading

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5 Steps to relevant, attractive content

If you read these pages regularly, you’ll know I am a great fan of regular new content on a website. New, relevant content keeps your site interesting and dynamic, which is also good news for Google. This said, writing new content is one … Continue reading

Posted in Content Management, Content Marketing, General Musings, Marketing Resources, Marketing Tips, Technical tips, Tricks & Tips, Website Development | Leave a comment

Connecting Office for iPad to Dropbox

Last week, we wrote a review of Office for iPad, and highlighted the lack of integration with Dropbox as one of the issues with the new app. Well, I am happy to announce that I have found a work around … Continue reading

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E-mail background images made simple

With the wide number of programmes and e-mail clients that your subscribers may be using to view e-mails, there are some aspects of layout, common in web design, that can not normally be used in the laying out of e-mail. These include the use … Continue reading

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SME Marketing Series – Sustainable Marketing, Keeping it Going

If you have been following our SME Marketing series over the past couple of months you should have a great framework for a joined up approach to your marketing. However, the biggest battle is now to come. How do you keep the … Continue reading

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Is your marketing joined-up marketing? Answer 5 questions & find out!

3 terms are appearing ever more frequently: 3D Marketing Holistic Marketing Joined-Up Marketing Whatever you call it, to be effective your marketing needs to be consistent across your marketing mix.   How joined up is your marketing? These 5 simple … Continue reading

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Social Media Image Sizing – A Definitive Guide

Getting the graphics & profile pictures right on social media profiles is key to presenting the right image, but they are all different, and with the advent of cross platform content, getting the correct specs for these images is not … Continue reading

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LinkedIn stats just got a whole lot better

LinkedIn can be a great tool for promoting your company but historically the stats provided by the network were very limited. With LinkedIn stats, not any more! Introducing LinkedIn Stats A recent LinkedIn update has introduced a whole new set … Continue reading

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