Is your telemarketing joined-up?


Telemarketing is a communication tool. Note: A tool, not THE tool. It can be expensive to implement and, in my view, should only really be considered and used as part of a joined-up marketing approach. Good telemarketing is based on a pre-qualified target list then monitored and managed while the calls are being made. All as… Read more »

Networking in a joined-up marketing world

Joined-up marketing - Grow your business

I’ve been doing a fair bit of networking recently and had some interesting conversations about how people integrate networking into a joined-up marketing approach – or not! As a rule, people seem to take one of three approaches: Laid Back: Chat with people you happen to meet in the hope that opportunities might turn up…. Read more »

Unblock the blockage with email


I was recently in one of our regular quarterly planning meetings with a client when they told me about an event that really demonstrates the power of email as a tool to help you get a response and unblock the blockage.  It also reminded me of a tip I gave a while ago. Here’s the story: Background… Read more »

If I could turn back time!


I always love the e-mails that sometimes arrive “Recalling” a previous message. The fact is that once an email has been sent, it is out there and can not be retrieved. Because of this, get it right first time is an essential part of e-mail marketing, and the key to this is testing. I can… Read more »

Same Message, Different Media

Digital Marketing is all about content, and there are 2 things of which you can be certain: You can never have too much content Different people will consume content in different ways If you accept this, then here is a way to kill both those birds. Here is a post I wrote a few weeks… Read more »

Keep your marketing content flowing

What is the biggest barrier to sustained, effective content marketing? Cost? Time? Commitment? I reckon it’s something else…. Sure, all of these are important but in my experience, none is the biggest barrier. While most businesses can come up with content when they first start their marketing, it’s after a few weeks of sustained engagement with customers… Read more »

New Year – New Plans – 5 ideas to move your business forward in 2015

Have you come back to work from the Christmas break inspired to take your business forward? For many people, New Year is a key time for reflection and planning but it is very easy to come back to work with the best of intentions only to find things slipping back into the same old routines as day… Read more »

Secure Web Pages (HTTPS://) – They're for E-commerce, aren't they?


You probably know that whenever you shop online you should always look for the little padlock  on the address bar. This shows (along with the URL starting HTTPS:// rather than more usual HTTP://) that the web page you are browsing is secure, it is encrypted using an SSL Certificate to prevent anyone intercepting information on… Read more »