One of the most common questions we get asked by clients is “how do our email campaign stats stack up against other people’s campaigns?”
In fact it is very difficult question to answer because as always, the answer is “It depends”.
However one of the key “It depends” factors is industry, and so we are always happy to see good benchmarking reports landing on our desk, especially when the stats are broken down by industry.
One such report is the Sign-up to UK email marketing benchmark report. With a wide range of stats including breakdowns by industry, it is always in “interesting” read.
You can download the latest (2013) report here