Archives
Categories
Category Archives: E-mail Resources
Lights, Camera, Action – The Rise of Video!
Video has always been one of the tools in a marketers kit bag but historically it has been the domain of corporate marketing with big budgets. The internet has changed all this and now video as a marketing tool is … Continue reading
E-mail marketing benchmarks
E-mail marketing benchmarks. What is a good response rate? What constitutes a good response rate? is a subjective question. For example, which is better?: 0.01% response: 1 contact from your list of 10000 who delivers lots of business to you … Continue reading
E-mail Newsletter Design can now use background images
New tool to enable background images in e-mail newsletter design Although it is important to ensure a good level of text content in e-mail newsletter design as the saying goes: A picture is worth a thousand words We always recommend … Continue reading
Bespoke MailChimp Templates – the balance between flexibility and consistency
One of the great things about e-mail marketing is that you really can do it yourself, and for FREE! Over the past few months we have been working a lot with MailChimp – the great, free, online e-mail marketing tool. … Continue reading
Mailchimp Workshops Deliver Results
Last week BSA Marketing launched a series of workshops focused around the MailChimp email marketing platform. Run in conjunction with the Tameside Business Family, the hands-on workshops aim to support people who are looking to add e-mail to their marketing … Continue reading
Are your email campaigns getting through?
When implementing an e-mail marketing campaign deliverability is key and whilst design, copywriting and testing can go a long way ensuring that your campaign does not fall foul of spam filters, the key question is “Does your email get through … Continue reading
Does e-mail marketing work? Yes it does!
There is plenty of information out there about email marketing, and how it can improve ROI, but there are few straightforward facts on the effectiveness of e-mail in the real world. To address this, we have put together a case … Continue reading
Maximise Deliverability with this On-line Spam Check
Pretty much all email boxes will now have some form of spam filter, and after carefully crafting your email newsletter, you want to be as sure as possible that your email will end up in the inbox and not the … Continue reading
Posted in E-mail Best Practice, E-mail Newsletters, E-mail Resources, Free Tools
Tagged Best Practice, email Marketing
Leave a comment
I’m too busy – I don’t have time to do any marketing!
The Company Specialist high-spec sub-contract engineering Manufacture high value, mission-critical components Key supplier to Petrochem, Automotive and Power Generation sectors The Problem Management team focused on high quality service delivery Attention to detail with existing clients left limited … Continue reading
E-mail marketing lists – To buy or not to buy? That is the question
Although a big focus of BSA Marketing’s work is helping you keep in touch with people you already know, there is no question that e-mail marketing offers potential to make an initial contact as well. We regularly receive enquiries from … Continue reading