Getting the answer…

 

I’m sure you’ve experienced this:

You’ve had the meeting and prepared the proposal

You have sent the proposal and discussed it

… but your client won’t make up their mind

You try calling…

You leave messages…

But still you get no reply…

Now what?

First of all, 2 things you should NOT do:

Ignore the situation

If you do this you will, over time, end up with more and more ‘loose ends’ clogging up your business – they need dealing with.

Assume the worst

Believe it or not, just because someone isn’t responding doesn’t necessarily mean they aren’t interested. If you assume this is the case you will be missing out on potential business.

How to deal…

This is my tip for dealing with this situation. I have used it (in various guises) for many years and it really does work.

First of all it is reasonable to assume that if you have left messages asking far a response, your client will have received these – so they know you are trying to get in touch. I started off using  a fax – yes it was that long ago.

Take a look here, it is pretty self explanatory:

You simply fax the form to your client then, job done! You have ‘passed the responsibility’ to them. If they choose not to reply then so be it – it is fair to delete them from your prospect list, but – and this is the good bit – in my experience you often do get a reply and that reply is regularly quite positive. Even if they aren’t ready to do business now, you have a good, established contact for the future.

Getting up to date:

Nowadays, faxes are so last year! The same process can work using email but don’t try to be clever and embed a tick-box form into you email, this can play havoc with Spam filters.

If it is a client who you know reasonably well, I find a simple, two word email can do the trick:

Any News?

Filed under: General Musings, Marketing Tips, Tricks & Tips

About David Wright

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Every business has a brand. Building yours can be the best way of adding sustained value to your business. A strong brand also builds market confidence and creates a great platform from which to develop sustainable business opportunities.

I combine professional marketing qualifications and experience with a solid understanding of real business to discuss and advise on building your business brand using effective marketing communication in a down-to-earth, no jargon way.

As well as discussing plans and strategies I am keen to 'get my hands dirty' and work with clients to make sure things happen!

  • Understanding you, your business, and what you want to achieve
  • Helping you choose the right tools for a practical marketing communications plan
  • Working with you to make sure things happen - and keep happening

My business goals are to achieve effective, long term relationships with clients, to deliver real benefit and to help clients drive their business forward.

Specialities:

  • Practical, joined-up marketing communication.
  • Professional, internet focussed business marketing.
  • Relevant content creation
  • WordPress training – take control of your website
I work on clarifying your goals then developing and implementing practical marketing to help you achieve them.

Extensive understanding on the internet and web marketing enables me to tap into highly cost-effective tools to achieve effective, sustainable marketing at realistic budgets.

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