The Company
- Specialist high-spec sub-contract engineering
- Manufacture high value, mission-critical components
- Key supplier to Petrochem, Automotive and Power Generation sectors
The Problem
- Management team focused on high quality service delivery
- Attention to detail with existing clients left limited time for consistent marketing
- Risk of the company ‘losing profile’ with the wider market
- Solution had to demand only minimum input from management staff
The Solution
With limited budget and time available, BSA Marketing recommended e-mail as a cost-effective communication tool. We put together a programme that included:
- BSA designs layout for e-mails
- BSA produces copy – based on informal discussions with the client
- BSA drafts newsletter for agreement by client
- BSA sends e-mail to client’s target list
- BSA reports outcomes and stats to client
- 4 newsletters per year
The Benefits
Now they are keeping in touch with customers, our client is receiving more enquiries than ever before. Conversations with their clients have proven this method to be successful, with the e-mails refreshing the memory of what is on offer. We have specific cases of enquiries being placed specifically because our client is actively keeping in touch with their market.As well as being a stand-alone marketing programme, the newsletters form an effective platform for other targeted marketing and sales contact activity. – A great success at a modest budget.
