We have just re-launched BSA Marketing on Linked In, and will now be updating our company page with our blog posts. So if you use Linked In, why not follow BSA Marketing, and you will be sure to never miss … Continue reading
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Cost vs Value: Which Drives Your Marketing?
The internet has changed the world of publishing. One of the key changes is the removal of barriers meaning anyone can get involved. Mass communication used to be expensive and available only to the elite few (with big budgets!), but … Continue reading
The power of Local Search for SEO
Local search can have real impact on the effectiveness of your Search Engine Optimisation (SEO) SEO is, in essence, about getting a link to your website to appear on Page 1 Google. (Other search engines are available but Google is … Continue reading
Posted in SEO Tips, Technical tips, Tricks & Tips
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Content is King – It’s Official (according to the Guardian)
Thanks to Tim Iles for flaging up this article in the Guardian recently. It’s a nice non techie look at the issue of content marketing. definatly worth a read – http://www.guardian.co.uk/small-business-network/2013/mar/14/web-content-online-sales
Posted in From the forums, General Musings
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Let’s start talking about effective/non effective SEO?
I came across this post on the SEOMOZ site this week, that I thought would be worth sharing. It looks at the issues surrounding good and bad SEO, and I think it makes some very good points, suggesting that the … Continue reading
Richard Smith – MD, Aardvark Safaris
“Good e-newsletter again. You guys always get me thinking.” Continue reading
Posted in Testimonials
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Lights Camera – Action: The Rise of Video
Video has always been one of the tools in a marketers kit bag but historically it has been the domain of corporate marketing with big budgets. The internet has changed all this and now video as a marketing tool is … Continue reading
Effective Networking – Joined-up Marketing – Part 3
Effective Networking – build your contacts. There is no question that B2B networking has really grown over the past 3 or 4 years and it can be a great way to meet new contacts – so long as your networking … Continue reading
Responsive Websites – What are they and do I need one?
You may have heard the phrase “Responsive websites” over the past few months and indeed they are being touted as the next big thing in web design, but what are they and how are they likely to impact in the … Continue reading
Is Facebook right for your business?
A few years ago, we took the decision to close down our facebook page, and this decision came up in conversation with a client recently while discussing the role of Facebook in a marketing plan. When asking the question “Is … Continue reading
Posted in News, Social Media Marketing
Tagged Facebook, LinkedIn, marketing, marketing fundamentals, Twitter, Web marketing
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