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Category Archives: Marketing Resources
“Low Hanging Fruit”: Tempting but dangerous?
‘Low Hanging Fruit’ can offer a quick-win for a business but is it wise to ignore the wider picture? Method Marketing? Our philosophy is to practice what we preach. We believe taking this approach gives us a hands-on understanding of the … Continue reading
How often do you ask for customer feedback?
Joined-up marketing is two-way marketing. Customer feedback is an important part of this process. Having a channel for talking to your customers to get their feedback on your offerings and marketing activities should be a ‘must’ for all businesses, yet … Continue reading
Creating a marketing plan – Free Guide
To fail to plan is to plan to fail It’s a bit of a cliché but it is so true. Are you really likely to get where you want to go if you haven’t decided where that is or how you … Continue reading
Strategic partnership reinforces joined-up marketing approach
We have always said that the best marketing is a joined-up process rather than an isolated event and a new development at BSA Marketing helps us to make our services more joined-up than ever. We are pleased to announce our … Continue reading
Remarketing and the New EU Cookie Law
I received an email today promoting a Google remarketing service. This is a marking tool whereby visitors to your website are subsequently targeted with ads for your business on other websites that they visit – clever! In itself, there is … Continue reading
Cookie Law Compliance
As you can probably tell from last weeks post on the subject, we are not overly concerned about these new regulations and believe that for most websites, a few simple changes should cover it for now. However, we are not … Continue reading
Posted in Marketing Resources, News, Technical tips, Tricks & Tips, WordPress
Tagged Best Practice, marketing, online marketing, web metrics, website design, Wordpress
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Join the ‘Cloud’ revolution – for Free
Following on from our post about using the ‘Cloud’ for backup, there are other ways you can use the ‘Cloud’ and see for yourself how incredibly useful it can be – and best of all, it is FREE. It is … Continue reading
Flip-Books – an alternative to multi-page PDF files
Flexible, Professional, Cost Effective Printed brochures have been key marketing tools for years but increasingly people are looking at the cost of print – and the fact that these days brochures are often out of date the moment they are … Continue reading
Create your own Marketing Plan
To fail to plan is to plan to fail. Hackneyed maybe, but definitely true! I gave a seminar to an audience of SME business owners. Taking a bit of a flyer, I asked for a show of hands. “Do you … Continue reading
Making the most of LinkedIn
Ideas for using LinkedIn as an active promotional tool for your business Continue reading
Posted in Free Tools, Marketing Resources, Marketing Tips, Social Media Marketing, Tricks & Tips
Tagged Best Practice, LinkedIn, Links Alpha, Social Media
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