Below you will find a selection of resources that you may find useful in developing your e-mail marketing
Home Hat or Work Hat? Which Social Media to use?
Clients regularly ask us whether they should be using Social Media more widely in their marketing and, if so, which social media? There are many companies promoting one Social Media platform or another as the ‘must have‘ marketing tool and … Continue reading
Social Media or E-mail Marketing?
Social Media + E-mail Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both e-mail and social media are simply communication channels through which you can contact your audience. How we use them is key … Continue reading
5 Golden Rules for Effective E-Mail Marketing
Fundamentally marketing is about communication – and always has been. The digital age has done nothing to change this. What it has done however is significantly expand the communication options & reduce delivery costs. For SMEs this has opened up some … Continue reading
Lights Camera – Action: The Rise of Video
Video has always been one of the tools in a marketers kit bag but historically it has been the domain of corporate marketing with big budgets. The internet has changed all this and now video as a marketing tool is … Continue reading
E-mail marketing benchmarks
E-mail marketing benchmarks. What is a good response rate? What constitutes a good response rate? is a subjective question. For example, which is better?: 0.01% response: 1 contact from your list of 10000 who delivers lots of business to you … Continue reading
E-mail Newsletter Design can now use background images
New tool to enable background images in e-mail newsletter design Although it is important to ensure a good level of text content in e-mail newsletter design as the saying goes: A picture is worth a thousand words We always recommend … Continue reading
Bespoke MailChimp Templates – the balance between flexibility and consistency
One of the great things about e-mail marketing is that you really can do it yourself, and for FREE! Over the past few months we have been working a lot with MailChimp – the great, free, online e-mail marketing tool. … Continue reading
Mailchimp Workshops Deliver Results
Last week BSA Marketing launched a series of workshops focused around the MailChimp email marketing platform. Run in conjunction with the Tameside Business Family, the hands-on workshops aim to support people who are looking to add e-mail to their marketing … Continue reading
Are your email campaigns getting through?
When implementing an e-mail marketing campaign deliverability is key and whilst design, copywriting and testing can go a long way ensuring that your campaign does not fall foul of spam filters, the key question is “Does your email get through … Continue reading
Does e-mail marketing work? Yes it does
There is plenty of information out there about email marketing, and how it can improve ROI, but there are few straightforward facts on the effectiveness of e-mail in the real world. To address this, we have put together a case … Continue reading