Video has always been one of the tools in a marketers kit bag but historically it has been the domain of corporate marketing with big budgets. The internet has changed all this and now video as a marketing tool is … Continue reading →

E-mail marketing benchmarks. What is a good response rate? What constitutes a good response rate? is a subjective question. For example, which is better?: 0.01% response: 1 contact from your list of 10000 who delivers lots of business to you … Continue reading →

New tool to enable background images in e-mail newsletter design Although it is important to ensure a good level of text content in e-mail newsletter design as the saying goes: A picture is worth a thousand words We always recommend … Continue reading →

One of the great things about e-mail marketing is that you really can do it yourself, and for FREE! Over the past few months we have been working a lot with MailChimp – the great, free, online e-mail marketing tool. … Continue reading →

Last week BSA Marketing launched a series of workshops focused around the MailChimp email marketing platform. Run in conjunction with the Tameside Business Family, the hands-on workshops aim to support people who are looking to add e-mail to their marketing … Continue reading →

When implementing an e-mail marketing campaign deliverability is key and whilst design, copywriting and testing can go a long way ensuring that your campaign does not fall foul of  spam filters, the key question is “Does your email get through … Continue reading →

There is plenty of information out there about email marketing, and how it can improve ROI, but there are few straightforward facts on the effectiveness of e-mail in the real world. To address this, we have put together a case … Continue reading →

Pretty much all email boxes will now have some form of spam filter, and after carefully crafting your email newsletter, you want to be as sure as possible that your email will end up in the inbox and not the … Continue reading →

The Company Specialist high-spec sub-contract engineering Manufacture high value, mission-critical components Key supplier to Petrochem, Automotive and Power Generation sectors     The Problem Management team focused on high quality service delivery Attention to detail with existing clients left limited … Continue reading →

Although a big focus of BSA Marketing’s work is helping you keep in touch with people you already know, there is no question that e-mail marketing offers potential to make an initial contact as well. We regularly receive enquiries from … Continue reading →