Category Archives: Social Media Marketing

Follow us on Linked In

Posted on April 9, 2013 by

We have just re-launched BSA Marketing on Linked In, and will now be updating our company page with our blog posts. So if you use Linked In, why not follow BSA Marketing, and you will be sure to never miss … Continue reading →

Posted in Joined-up marketing, Social Media Marketing | Leave a comment

Lights, Camera, Action – The Rise of Video!

Posted on March 21, 2013 by

Video has always been one of the tools in a marketers kit bag but historically it has been the domain of corporate marketing with big budgets. The internet has changed all this and now video as a marketing tool is … Continue reading →

Posted in E-mail Resources, Marketing Tips, SEO Tips, Social Media Marketing | Leave a comment

Is Facebook right for your business?

Posted on March 6, 2013 by

A few years ago, we took the decision to close down our facebook page, and this decision came up in conversation with a client recently while discussing the role of Facebook  in a marketing plan. When asking the question “Is … Continue reading →

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Pinterest – The Next Great Marketing Tool?

Posted on September 20, 2012 by

Many of you may have become aware of a new social media site that has been getting a lot of press recently. The site is called Pinterest and aims to allow you to create a virtual Pin board of sites … Continue reading →

Posted in General Musings, Joined-up marketing, Marketing Tips, News, Review, Social Media Marketing | Tagged , , , , | Leave a comment

The Role of ‘SEO’ in Joined-up Marketing

Posted on August 21, 2012 by

Over the last couple of posts we may be accused of having a go at the SEO industry, suggesting that spending time optimising your site so it can be found on search engines is a waste of resources. Since over … Continue reading →

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Google+ – don’t dismiss it just yet

Posted on July 20, 2012 by

Google+ was launched in a blaze of publicity late last year as the search engine giant’s challenge to the dominance of Facebook in the world of Social Media.  Since then, things have been decidely quiet and, despite pulling in around … Continue reading →

Posted in From the forums, SEO Tips, Social Media Marketing | Leave a comment

Building a Solid Web Marketing Strategy Takes Time

Posted on April 26, 2012 by

We are always encouraging our readers not to chase the next big thing in their quest to be heard on-line. I think this recent post of the econsultancy blog is a great comment on this position. It covers a few … Continue reading →

Posted in From the forums, General Musings, SEO Tips, Social Media Marketing | Leave a comment

Company focussed ‘Pages’ Launch on Google+

Posted on November 9, 2011 by

This week, Google have launched ‘pages’ on Google+. A ‘page’, which looks very similar to the Google+ personal profile, will allow you to have a business presence on the network (Similar to the Facebook pages) and to engage with your … Continue reading →

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Optimising blog and email titles – 65 characters max is the goal!

Posted on October 31, 2011 by

This is according to a recent post on the e-consultancy blog anyway, and if you read the article it does make a lot of sense. The objective of a title, whether on an email, blog post or web page, is … Continue reading →

Posted in Marketing Tips, SEO Tips, Social Media Marketing, Tricks & Tips | Tagged , , , , , , , , | Leave a comment

Twitter Spam Followers and How to Stop Them

Posted on October 28, 2011 by

As with many Social Media platforms, the success of your Twitter campaign is often measured by the number of followers that you have. However, we always  believe that you should measure quality just as much as quantity. One threat to … Continue reading →

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