Pretty much all email boxes will now have some form of spam filter, and after carefully crafting your email newsletter, you want to be as sure as possible that your email will end up in the inbox and not the spam filters junk folder.
With this in mind, we thought it would be worth sharing a tool that we use as part of the process of checking the deliverability of our emails.
It is an online tool, which can be accessed by sending the email in question to firstname.lastname@example.org. Their system will then perform various checks on the email, and compile a report which will be sent to the reply address on the email.
You can find more details about this tool at www.isnotspam.com
The tool is free, and although it does not guarantee that your email will be delivered, it is a great tool in maximising the chances that it will.