Tag Archives: analytics

E-mail Marketing more cost effective than Adwords

Posted on May 23, 2013 by

E-mail Marketing more cost effective than Adwords Continue reading →

Posted in Testimonials | Leave a comment

‘Low Hanging Fruit’ – Tempting but dangerous

Posted on May 17, 2013 by

‘Low Hanging Fruit’ can offer a quick-win for a business but is it wise to ignore the wider picture? Method Marketing? Our philosophy is to practice what we preach. We believe taking this approach gives us a hands-on understanding of the … Continue reading →

Posted in Marketing Planning, Marketing Resources, Marketing Tips, News | Leave a comment

E-mail Newsletters – The Movie

Posted on May 10, 2013 by

Case studies are always interesting, but in the case of the  ”Seventh” e-mail newsletter from export consultant Exportaid, we have taken a slightly different approach. We put Exportaid MD, John Reed in front of a camera, and asked him to … Continue reading →

Posted in Case Studies, E-mail Newsletters | Leave a comment

SEO as an effective marketing strategy? – An experiment

Posted on May 7, 2013 by

A few months ago, I decided to do a SEO experiment. I wanted to see what I could achieve and (perhaps more significant) to see if, in reality, any SEO ‘success’ is an effective marketing strategy, delivering real marketing benefits. … Continue reading →

Posted in Case Studies, Content Marketing, General Musings, Joined-up marketing, SEO Tips, Technical tips | Leave a comment

Joined-up marketing in practice

Posted on May 3, 2013 by

PMHRC is a specialist consultancy offering employment law advice and support. Owner Paul Murray wanted to grow his business and recognised that although he has exceptional knowledge of employment law and practice, his marketing knowledge was more limited. He approached … Continue reading →

Posted in Case Studies, Joined-up marketing, Marketing Planning, Networking | Leave a comment

Following up sales leads by e-mail – Mistake or smart move?

Posted on April 20, 2013 by

I recently read a post on bmmagazine.com. Although I tend to agree with much of the stuff I read around internet marketing; in this case, not so much! The basic premise of the post is this: If you are sending … Continue reading →

Posted in E-mail Newsletters, Joined-up marketing, Marketing Tips | Tagged , , , , , , , | Comments Off

Is your WordPress site secure from a cyber attack?

Posted on April 18, 2013 by

Unless you follow the tech news, you may be unaware that there is currently a global attack under way on WordPress sites. The aim of the attack seems to be simple; Use low powered computers to gain access to low … Continue reading →

Posted in Not really marketing, Technical tips, WordPress | Tagged , , , | Leave a comment

E-mail Marketing List Quality – The forgotten factor?

Posted on April 17, 2013 by

In a recent survey carried out by e-consultancy, 50% of respondents cited e-mail marketing list quality as the number 1 headache in sending e-mail campaigns. – Things never change! Back in the day when direct marketing consisted of telephone & … Continue reading →

Posted in E-mail Best Practice, E-mail Newsletters, General Musings | Leave a comment

Effective e-mail marketing and the benefit of a well-targeted list.

Posted on April 15, 2013 by

Summary BSA implements effective e-mail marketing to help a client build a dealer network Background: The client, the UK distributor for a global spa brand understands that a key to their success is to develop a strong dealer network across … Continue reading →

Posted in Case Studies, E-mail Best Practice, E-mail Metrics, E-mail Newsletters, Featured Email Case, News | 1 Comment

Content Marketing v SEO

Posted on April 10, 2013 by

Last month, I wrote a post about content marketing and the need to view SEO activities from a broader perspective; more than simply: “What can I do to get to the top of Google?” Yesterday I read a post which … Continue reading →

Posted in Content Marketing, From the forums, General Musings, SEO Tips | Tagged | Leave a comment