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Tag Archives: email Marketing
“Low Hanging Fruit”: Tempting but dangerous?
‘Low Hanging Fruit’ can offer a quick-win for a business but is it wise to ignore the wider picture? Method Marketing? Our philosophy is to practice what we preach. We believe taking this approach gives us a hands-on understanding of the … Continue reading
E-mail Newsletters – The Movie!
Case studies are always interesting, but in the case of the ”Seventh” e-mail newsletter from export consultant Exportaid, we have taken a slightly different approach. We put Exportaid MD, John Reed in front of a camera, and asked him to … Continue reading
Posted in Case Studies, E-mail Newsletters
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SEO as an effective marketing strategy – An experiment
A few months ago, I decided to do a SEO experiment. I wanted to see what I could achieve and (perhaps more significant) to see if, in reality, any SEO ‘success’ is an effective marketing strategy, delivering real marketing benefits. … Continue reading
Joined-up marketing in practice
PMHRC is a specialist consultancy offering employment law advice and support. Owner Paul Murray wanted to grow his business and recognised that although he has exceptional knowledge of employment law and practice, his marketing knowledge was more limited. He approached … Continue reading
Following up sales leads by e-mail – Mistake or smart move?
I recently read a post on bmmagazine.com. Although I tend to agree with much of the stuff I read around internet marketing; in this case, not so much! The basic premise of the post is this: If you are sending … Continue reading
Posted in E-mail Newsletters, Joined-up marketing, Marketing Tips
Tagged Best Practice, email Marketing, Joined Up Marketing, marketing, marketing fundamentals, online brand, Sales, Web marketing
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Is your WordPress site secure from a cyber attack?
Unless you follow the tech news, you may be unaware that there is currently a global attack under way on WordPress sites. The aim of the attack seems to be simple; Use low powered computers to gain access to low … Continue reading
Posted in Not really marketing, Technical tips, WordPress
Tagged Best Practice, open source, Wordpress, Wordpress Security
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E-mail Marketing List Quality – The forgotten factor?
In a recent survey carried out by e-consultancy, 50% of respondents cited e-mail marketing list quality as the number 1 headache in sending e-mail campaigns. – Things never change! Back in the day when direct marketing consisted of telephone & … Continue reading
Effective e-mail marketing and the benefit of a well-targeted list.
Summary BSA implements effective e-mail marketing to help a client build a dealer network Background: The client, the UK distributor for a global spa brand understands that a key to their success is to develop a strong dealer network across … Continue reading
Content Marketing v SEO
Last month, I wrote a post about content marketing and the need to view SEO activities from a broader perspective; more than simply: “What can I do to get to the top of Google?” Yesterday I read a post which … Continue reading
Posted in Content Marketing, From the forums, General Musings, SEO Tips
Tagged Content Marketing
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Follow us on Linked In
We have just re-launched BSA Marketing on Linked In, and will now be updating our company page with our blog posts. So if you use Linked In, why not follow BSA Marketing, and you will be sure to never miss … Continue reading