Tag Archives: marketing fundamentals

5 Steps to relevant, attractive content

If you read these pages regularly, you’ll know I am a great fan of regular new content on a website. New, relevant content keeps your site interesting and dynamic, which is also good news for Google. This said, writing new content is one … Continue reading

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Business Development Platform 3 – Getting Out There#1 – Lead Generation

3. Getting Out There#1 – Lead Generation So far in this series we have talked about understanding your business development process and establishing a clear business proposition which demonstrates real benefit you can deliver to your target market. The next … Continue reading

Posted in Business Development Platform, Database Development, Exhibitions, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment

Connecting Office for iPad to Dropbox

Last week, we wrote a review of Office for iPad, and highlighted the lack of integration with Dropbox as one of the issues with the new app. Well, I am happy to announce that I have found a work around … Continue reading

Posted in Free Tools, Not really marketing, Tricks & Tips | Leave a comment

Office for iPad is here at last!

If you are an iPad user, and use MS Office on your desktop, then up until now you have had no choice but to find an alternative to Word Excel & Powerpoint when on the move. Whilst there are some … Continue reading

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Business Development Platform 2 – Your Value Proposition

In the first part of this series I looked at the idea of an overall sales process – based on the idea of first looking for people to sell to – qualifying prospects that represented realistic business opportunity and the … Continue reading

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Do you visit your customers?

When we start working with a new client, we always aim to sit down with them and set a plan of activity so everyone knows who is doing what and when. An important element that we always include is scheduling … Continue reading

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Unsubscribes – An opportunity not a problem

When I first talk to people about the opportunities and benefits from e-mail marketing and e-mail newsletters, there is one question that comes up more than any other….  Will I annoy people? I don’t want to alienate my contacts You … Continue reading

Posted in E-mail Best Practice, E-mail Metrics, Joined-up marketing, Marketing Best Practice, Marketing Tips | Leave a comment

Your Business Development Platform 1 – Define your sales process

I have said it before, but I do spend a great deal of time talking with people about their businesses and their approaches to marketing and sales. What strikes me time and again is how businesses often have no formal business … Continue reading

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.UK TLD released

The UK is unique! Until recently this was even true when it come to internet domain names. If you have ever had dealings with foreign websites you will have noticed the most countries have a simple Top Level Domain (The … Continue reading

Posted in General Musings, Legislation, Marketing Tips, News, Not really marketing, Technical tips, Website Resources | Leave a comment

Are you too busy? We were….

A year ago we took a decision to take a more strategic look at what we do, and how to move forward. We worked with a coach through the Growth Accelerator programme to redefine our processes and build a growth plan for the company. I expected … Continue reading

Posted in From the forums, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment