Internet Marketing for SMEs: Step 1 – Forget about the Internet!

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I recently sat in on a 30 minute seminar targeted at an audience of SMEs entitled “On-line Marketing”. Although I have to acknowledge that that is a tough brief, delivering such a broad subject in just  half an hour, the presentation was somewhat underwhelming! The presenter ticked the usual boxes: Engage your audience Get found… Read more »

Following up sales leads by email – Mistake or smart move?

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I recently read a post on bmmagazine.com. Although I tend to agree with much of the stuff I read around internet marketing; in this case, not so much! The basic premise of the post is this: If you are sending emails to keep in touch with a prospective customer, DON’T! You should call them.  If… Read more »

Effective Networking – Joined-up Marketing – Part 3

Effective Networking – build your contacts. There is no question that B2B networking has really grown over the past 3 or 4 years and it can be a great way to meet new contacts – so long as your networking is effective networking. As with most marketing, the reality can sometimes fail to match up… Read more »

Is Facebook right for your business?

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A few years ago, we took the decision to close down our facebook page, and this decision came up in conversation with a client recently while discussing the role of Facebook  in a marketing plan. When asking the question “Is Facebook right for your business?” , the answer lies behind a second question “What is… Read more »

Joined-up Marketing – a better way to drive web traffic? – Part 2 – Keeping in touch

Keeping in touch – the ‘Tap on the Shoulder’ In part 1 of this series we looked at Search Engine Optimisation and the fact that despite so many businesses focusing their web-marketing strategy on getting page one rankings on Google rather than also looking at the value of keeping in touch. The Problem 1. Are… Read more »

How often do you ask for customer feedback?

Joined-up marketing is two-way marketing. Customer feedback is an important part of this process. Having a channel for talking to your customers to get their feedback on your offerings and marketing activities should be a ‘must’ for all businesses, yet many companies rely on informal day to day contact to achieve this. Although feedback is… Read more »

Email Marketing Lists – The Options

We have talked a lot in this blog over the months about where to source email marketing lists, and have always suggested that the BEST source of lists is those people who already know you, and this is still our advice re best practice. But when is it legitimate to use bought/rented lists? Most people… Read more »

Top Tips for post-summer marketing

The holidays are over! It never ceases to intrigue me how all things business wake up in September. It can be so frustrating trying to get decisions made during the summer yet as soon as the August Bank Holiday is past and children are back at school, suddenly things start to happen! With people actively… Read more »

Joined-up Marketing – a better way to drive web traffic? – Part 1 – The SEO problem

There is no question that having a website which effectively and clearly says what you offer is a vital tool for any business. This said, the best website only has marketing value if people visit it. For several years now, Search Engine Optimisation has been touted as the route of choice to grow website traffic… Read more »

Is SEO an individual or team event?

Sorry, but in this Olympics week I had to get the sporting reference in there somewhere! It is also a very valid question, and one that was raised recently in a post  on the e-consultancy website “Will Panda kill the freelance SEO star?” They are not saying that SEO is no longer valid, but more… Read more »