Tag Archives: marketing

Twitter Follower/Following dynamics

There is much talked about the whole subject of ratios when it comes to Twitter followers. What is the perfect balance between followers and following numbers. I thought maybe I could add my own ideas into the subject… When it … Continue reading

Posted in General Musings, Marketing Strategy, Marketing Tips, Social Media Marketing, Twitter | Leave a comment

It’s all about building the brand

A number of things have conspired over the last week or so to make me think carefully about what digital marketing is all about, and the realities of SME marketing & business development in the digital age. I think what … Continue reading

Posted in Business Development Platform, General Musings, Joined-up marketing, Marketing Planning, Marketing Strategy, Website Metrics | Leave a comment

3 Social Media trends from 2014 plus 3 predictions for 2015.

Trends come and go, what was popular in March is soon forgotten about come May but always comes back round eventually to be just as important once more. In this piece I discuss some Social Media business trends that were … Continue reading

Posted in General Musings, Social Media Marketing | Leave a comment

I think I’ve found a use for a 3D printer!

Being a bit of a gadget fan, the idea of playing with a 3D printer is appealing, but so far, although I have seen them used for some interesting applications I feel the ‘means’ is justifying the ‘end’, rather than … Continue reading

Posted in General Musings, Not really marketing | Leave a comment

Marketing Engagement – The real figures might surprise you.

How many time have I heard it quoted: Oh, you should expect about a 1% response One percent has often been used as a convenient, and somewhat throwaway, response rate figure where people really don’t know what to expect. And anyway, … Continue reading

Posted in Community Marketing, Content Marketing, E-mail Newsletters, General Musings, Marketing Best Practice | Leave a comment

My first week as a Social Media Apprentice.

“What’s Social Media?” That’s the question my Grandmother asked me when I got the job as a Social Media Apprentice at BSA Marketing. A lengthy conversation later, I had explained exactly what fell under the Social Media umbrella and what … Continue reading

Posted in General Musings, News, Social Media Marketing | Leave a comment

New Year – New Plans – 5 ideas to move your business forward in 2015

Have you come back to work from the Christmas break inspired to take your business forward? For many people, New Year is a key time for reflection and planning but it is very easy to come back to work with the best … Continue reading

Posted in Business Development Platform, General Musings, Marketing Best Practice, Marketing Planning, Marketing Tips, Tricks & Tips | Leave a comment

Social Media or E-mail Marketing?

Social Media + E-mail Marketing. A marriage made in heaven or a marriage of convenience? At their most basic, both e-mail and social media are simply communication channels through which you can contact your audience. How we use them is key … Continue reading

Posted in E-mail Best Practice, E-mail Resources, General Musings, Social Media Marketing | Leave a comment

All I Want for Christmas is…..

Which of these 2 options would you prefer for your business: A flood of enquiries in January A modest but steady and reliable flow of enquiries throughout 2015 I’m pretty sure most people would prefer option 2. This gives a … Continue reading

Posted in Community Marketing, General Musings, Marketing Best Practice, Marketing Planning, Marketing Tips | Leave a comment

Developing a healthy Twitter strategy – Part 2 – What to Tweet

So you now have a growing follower base, how do you: Keep them Enhance your profile with these people The answer to both of these questions lies in the same point. Twitter users follow and engage with people who they … Continue reading

Posted in Content Marketing, Joined-up marketing, Marketing Strategy, Social Media Marketing, Twitter | Leave a comment