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Internet marketing response rates – an interesting stat
I read this post on the e-consultancy blog. OK, it is consumer focussed but at the heart is a strong message for SME businesses about response rates. High-end fashion brand Burberry allocates around 60% of its not insubstantial marketing budget … Continue reading
Posted in General Musings
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Networking in a joined-up marketing world
I’ve been doing a fair bit of networking recently and had some interesting conversations about how people integrate networking into a joined-up marketing approach – or not! As a rule, people seem to take one of three approaches: Laid Back: … Continue reading
SEO V Social Media to Deliver Well Targeted Traffic
Last Month we wrote a post about a web marketing experiment: SEO and its effectiveness in delivering good quality traffic to a website. The outcome was interesting but somewhat lacklustre. Suggesting that SEO might not be the magic wand ‘NBIT’ … Continue reading
Internet Marketing for SMEs: Step 1 – Forget about the Internet!
I recently sat in on a 30 minute seminar targeted at an audience of SMEs entitled “On-line Marketing”. Although I have to acknowledge that that is a tough brief, delivering such a broad subject in just half an hour, the … Continue reading
Posted in General Musings, Joined-up marketing, Marketing Planning, Marketing Tips, SME Marketing Series, Social Media Marketing
Tagged Best Practice, Facebook, google, Joined Up Marketing, LinkedIn, marketing, marketing fundamentals, online marketing, search engine marketing, search engine optimisation, search marketing, SEO, Social Media, Twitter, Web marketing
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2013 E-mail Marketing Benchmark Report
One of the most common questions we get asked by clients is “how do our email campaign stats stack up against other people’s campaigns?” In fact it is very difficult question to answer because as always, the answer is “It … Continue reading
Posted in News
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6 tips for a joined-up web presence
I’ve been doing a fair bit of networking recently meeting many interesting people. Now, I’m of the view that networking is about building contacts and relationships rather than direct selling but, with the BSA focus on joined-up marketing it would … Continue reading
E-mail Marketing more cost effective than Adwords
E-mail Marketing more cost effective than Adwords Continue reading
Posted in Testimonials
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‘Low Hanging Fruit’ – Tempting but dangerous
‘Low Hanging Fruit’ can offer a quick-win for a business but is it wise to ignore the wider picture? Method Marketing? Our philosophy is to practice what we preach. We believe taking this approach gives us a hands-on understanding of the … Continue reading
E-mail Newsletters – The Movie
Case studies are always interesting, but in the case of the ”Seventh” e-mail newsletter from export consultant Exportaid, we have taken a slightly different approach. We put Exportaid MD, John Reed in front of a camera, and asked him to … Continue reading
Posted in Case Studies, E-mail Newsletters
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SEO as an effective marketing strategy? – An experiment
A few months ago, I decided to do a SEO experiment. I wanted to see what I could achieve and (perhaps more significant) to see if, in reality, any SEO ‘success’ is an effective marketing strategy, delivering real marketing benefits. … Continue reading