Tag Archives: marketing

Support your Sales Team- a joined-up approach to business development

Whether you have a dedicated field sales team (even a team of one!) or you are responsible for doing your own selling, it is an expensive business. Figures vary but £50-£60 per sales call is probably on the low side. … Continue reading

Posted in General Musings | Leave a comment

Secure Web Pages (HTTPS://) – They’re for E-commerce, aren’t they?

You probably know that whenever you shop online you should always look for the little padlock  on the address bar. This shows (along with the URL starting HTTPS:// rather than more usual HTTP://) that the web page you are browsing … Continue reading

Posted in E-commerce, SEO Tips, Technical tips, Tricks & Tips, Web Design Best Practice, Website Resources | Leave a comment

Developing a healthy Twitter strategy – Part 1 – Building your follower base

Twitter is a great tool for getting your message out there, and not just for celebrities and big brands. Increasingly, Twitter is being used by SMEs as part of their brand development strategy. When looking at building a strategy, one … Continue reading

Posted in General Musings, Marketing Best Practice, Marketing Tips, Social Media Marketing, Twitter | Tagged | Leave a comment

Bounce Rates Explained

I would like to thank Mike Egerton at Host Von Schrader for bringing this article to our attention. It is a great explanation of the Analytics Bounce rate statistic, along with an analysis of what this means, and what you … Continue reading

Posted in Marketing Tips, Website Metrics | Leave a comment

Joined up Marketing – The Social Angle, Part 4 – LinkedIn Groups

In Part 3 of this series we explored the process of building your network of individual connections. With individual connections you are limited in that you can really only connect with your connections connections (if you see what I mean!) but what … Continue reading

Posted in Community Marketing, Database Development, General Musings, LinkedIn, Lists and Data, Marketing Best Practice, Marketing Planning, Social Media Marketing | Leave a comment

Do you follow-up all your enquiries?

An experience I’ve had this week really made me think about why businesses do marketing and how they go about it. I decided I needed a new garage door and a quick google showed me there were a lot of … Continue reading

Posted in Exhibitions, General Musings, Joined-up marketing, Marketing Planning, Marketing Tips, Web Design Best Practice | Leave a comment

Let’s Recap – A Google Adwords Refresher

Although I know a lot of our readers already use Google Adwords to a greater or lesser extent, when I saw this article on e-consultancy, I thought it worth sharing as it’s a great refresher for those who use the … Continue reading

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Images on your website – get creative

Whenever we are working on website projects with a client there is one issue that comes up time and time again – CONTENT. It is one thing to have a cutting edge website design but it is the content that … Continue reading

Posted in Content Marketing, Marketing Tips, Tricks & Tips, Web Design Best Practice | Leave a comment

How secure is your on-line brand?

A couple of incidents recently have caused me to ask the question, How secure is your on-line brand? and it’s is one you should be asking too. In many cases you may find that it is not be as secure … Continue reading

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16 most important email marketing KPIs for your business – or is that 3?

In many small businesses, the concept of KPIs (Key Performance Indicators) can seem a little grand. It is one of those business terms that get bandied about when someone is trying to blind you with science – and normally trying to … Continue reading

Posted in Content Marketing, E-mail Best Practice, E-mail Metrics, E-mail Resources, From the forums, Marketing Tips | Leave a comment