Tag Archives: online marketing

16 most important email marketing KPIs for your business – or is that 3?

In many small businesses, the concept of KPIs (Key Performance Indicators) can seem a little grand. It is one of those business terms that get bandied about when someone is trying to blind you with science – and normally trying to … Continue reading

Posted in Content Marketing, E-mail Best Practice, E-mail Metrics, E-mail Resources, From the forums, Marketing Tips | Leave a comment

Joined up Marketing – The Social Angle, Part 3 – LinkedIn Connections

In Part 2 of this series we looked at adding content to you LinkedIn profile and getting involved in LinkedIn Groups. We now look at the next stage of the process – building your network of connections. Naturally, the more … Continue reading

Posted in Community Marketing, Database Development, General Musings, LinkedIn, Lists and Data, Marketing Best Practice, Marketing Planning, Social Media Marketing | Leave a comment

Prioritise your time – What should I do next?

Some days I come into the office to be faced with a to-do list as long as my arm! When it’s like this, it is so easy to waste even more time just sitting there, like a rabbit in the … Continue reading

Posted in Business Development Platform, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Tips, Not really marketing, Tricks & Tips | Leave a comment

Joined up Marketing – The Social Angle, Part 2 – LinkedIn Content

In Business to Business marketing, LinkedIn is one of the must have social media platforms. Although it was primarily used as a recruitment tool early in its existence, LinkedIn is increasingly being used used by people in their day to day … Continue reading

Posted in Joined-up marketing, Marketing Tips, Social Media Marketing, Tricks & Tips | Leave a comment

LinkedIn launch University Rankings

I’m not sure whether this new offering from LinkedIn is actually useful for most of us, but it certainly makes interesting reading. It is also yet another example, in this world of ‘Big Data’, of how when a lot of … Continue reading

Posted in LinkedIn, Networking, Not really marketing, Social Media Marketing, Website Resources | Leave a comment

Marketing Matters on Flipboard

A while ago we wrote a blog article about Flipboard, an app available for iOS, Android and Windows, that allows you to read multiple digital magazines on your mobile devices, and effectively create your own magazine with your favourite content. … Continue reading

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IKEA 2015 Catalogue – When joined up goes wrong

Even the big boys get it wrong sometimes! In their 2015 Catalogue launch project, IKEA (or their creatives: BBH) came up with a great concept. The initial advert (which I might say should definitely be appearing on the awards circuits … Continue reading

Posted in Case Studies, Joined-up marketing | Leave a comment

Joined-up Marketing – The Social Angle

Everyone who reads our blog regularly will know that we are all about joined-up marketing.  It is about using all the appropriate tools available to communicate your story and proposition to your target market in a consistent way that increases … Continue reading

Posted in Joined-up marketing, LinkedIn, Social Media Marketing, Twitter | Leave a comment

Exporting email addresses from your Outlook inbox

Building an e-mail contact database can be a real stumbling block for companies wanting to explore joined-up e-mail marketing. Most people have their contacts in Outlook though often email addresses are tucked away in e-mails in the inbox. It is … Continue reading

Posted in Database Development, E-mail Newsletters, E-mail Resources, Lists and Data, Technical tips, Tricks & Tips | Leave a comment

Does your web content marketing generate leads? Here are 3 rules to help ensure it does

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to get there and even less survive. This said, content marketing is the ‘in thing’ among Business to Business (B2B) marketers … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, LinkedIn, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips, News, Social Media Marketing | Leave a comment