Tag Archives: online marketing

Joined up Marketing Series: Staying Joined up

So far in this series, we have focused on online marketing tools (Websites, e-mail, Social etc). Perhaps this isn’t surprising ans online offers so many cost effective oppportunities, but we must not forget off line too. Our mantra has always … Continue reading

Posted in Events, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy | Leave a comment

Selling is dead. Long live buying

There has been a quiet revolution going on. It isn’t that long ago that sales teams used to sell things. If you wanted to buy something that you didn’t know a whole lot about, you had to ask a salesperson … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, Marketing Best Practice | Leave a comment

Kate Bush and the power of community

You may have heard that 80s pop icon Kate Bush has just announced her first live concerts in 35 years; but if you haven’t bought your tickets I’m afraid you’re too late (well, almost – see footnote) According to reports, … Continue reading

Posted in Case Studies, Community Marketing, Database Development, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Tips | Leave a comment

Managing Director, Profile Consulting

Good advice as always!  Many thanks.

Posted in Not Home Page, Testimonials | Leave a comment

Joined up Marketing Series: Content Promotion

In a previous post in this series, I talked about developing a process to keep delivering great marketing content. Great content is all very well but it’s not going to do you or your business any good if no one sees … Continue reading

Posted in Content Management, Content Marketing, E-mail Newsletters, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Tips | Leave a comment

The many ‘deaths’ of digital marketing

We are always promoting that fact that whatever digital marketing you undertake, it should always be joined up, and considered as part of a wider marketing strategy. In contrast to this, most digital marketing tends to be considered in isolation: … Continue reading

Posted in General Musings, Marketing Best Practice, Marketing Planning, Marketing Strategy | Leave a comment

Marketing Matters Goes Responsive

The idea of responsive websites has been around for a while, and their use as a solution to mobile optimisaton is increasingly becoming standard where sites receive significant levels of mobile traffic. But what about email? With more and more … Continue reading

Posted in E-mail Best Practice, E-mail Newsletters, Mobile Marketing, Technical tips | Leave a comment

Content is King

It was back in 1996 that Bill Gates wrote the essay ‘Content is King’ – if you are interested to read what he said this link should help His focus was on content as the ‘Product’ which generated revenue – … Continue reading

Posted in Content Management, Content Marketing, Marketing Tips, Technical tips, Web Design Best Practice, Website Development, WordPress | Leave a comment

Authorship Tagging, what’s the point?

Last month, we wrote a post about authorship and whether you are better using a personal or brand approach. Maybe a more pertinent question is why bother with authorship tagging at all? The simple answer is that increasingly authorship (who has … Continue reading

Posted in Content Marketing, SEO Tips | Leave a comment

Keep your WordPress site secure and effective – 4 (free) key plugins

Regular readers will know I am a great fan of WordPress. It offers so much for ‘real-world’ web development where you are looking for premiership functionality on division 2 budgets. You can do pretty much whatever you want with WordPress … Continue reading

Posted in Content Management, General Musings, Web Design Best Practice, Website Development, Website Resources, WordPress | 2 Comments