5 Email statistics you should monitor in 2014

One of the great things about using email as a marketing tool is the level of feedback you can get from your activity. Use a good emailing system, and you will be rewarded with high levels of feedback from your activities. But which numbers should you focus on, and what do they mean? To kick… Read more »

Guest Blogging – What is it and is it a good on-line marketing practice?


Guest Blogging is a bit of a hot topic at the moment, and we have had a couple of clients asking about it as a marketing tool, so I thought it would be worth a post. First of all, what is guest blogging? Put simply it is the practice of getting websites other than your… Read more »

Video web content need not cost the earth.


There is no doubt, video is becoming a must-have medium for marketing communication in the digital age. Not only is video a great, engaging way to get your message across, with the prevalence of video in Google’s listings, it also has real search benefits. Speaking to clients, 2 common comments we get are: Producing my… Read more »

SEO V Social Media to Deliver Well Targeted Traffic


Last Month we wrote a post about a web marketing experiment: SEO and its effectiveness in delivering good quality traffic to a website. The outcome was interesting but somewhat lacklustre. Suggesting that SEO might not be the magic wand ‘NBIT’ some people make it out to be is all well and good; but what are… Read more »

Internet Marketing for SMEs: Step 1 – Forget about the Internet!


I recently sat in on a 30 minute seminar targeted at an audience of SMEs entitled “On-line Marketing”. Although I have to acknowledge that that is a tough brief, delivering such a broad subject in just  half an hour, the presentation was somewhat underwhelming! The presenter ticked the usual boxes: Engage your audience Get found… Read more »

Effective Networking – Joined-up Marketing – Part 3

Effective Networking – build your contacts. There is no question that B2B networking has really grown over the past 3 or 4 years and it can be a great way to meet new contacts – so long as your networking is effective networking. As with most marketing, the reality can sometimes fail to match up… Read more »

Joined-up Marketing – a better way to drive web traffic? – Part 2 – Keeping in touch

Keeping in touch – the ‘Tap on the Shoulder’ In part 1 of this series we looked at Search Engine Optimisation and the fact that despite so many businesses focusing their web-marketing strategy on getting page one rankings on Google rather than also looking at the value of keeping in touch. The Problem 1. Are… Read more »

Stop form spam and read books


Form spam (from spammers who trawl the net looking for and auto filling in contact and comment forms)  is an inevitable part of running a website nowadays. If you have received blank contact forms or forms filled with junk & links, you know what I am talking about! However, there are some great tools for… Read more »

Strategic partnership reinforces joined-up marketing approach

We have always said that the best marketing is a joined-up process rather than an isolated event and a new development at BSA Marketing helps us to make our services more joined-up than ever. We are pleased to announce our strategic partnership with Search Engine Optimisation, Social Media and Pay Per Click specialists Orange Tree… Read more »

Email Marketing Lists – The Options

We have talked a lot in this blog over the months about where to source email marketing lists, and have always suggested that the BEST source of lists is those people who already know you, and this is still our advice re best practice. But when is it legitimate to use bought/rented lists? Most people… Read more »