Tag Archives: online marketing

Does your web content marketing generate leads? Here are 3 rules to help ensure it does

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to get there and even less survive. This said, content marketing is the ‘in thing’ among Business to Business (B2B) marketers … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, LinkedIn, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips, News, Social Media Marketing | Leave a comment

What a difference a word makes

I’ve said it before and I’ll say it again: Content is king! Good content is key to making your website engaging, yet many people struggle to maintain a regular content flow. One trap that writers sometimes fall into is to … Continue reading

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GrowthAccelerator helps boost Manufacturers

New figures from GrowthAccelerator are giving really positive indicators with manufacturers supported by the GA programme forecasting an average growth of 40% for 2014. This high growth is coming from businesses both new and established; over half (55%) of the 903 … Continue reading

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5 Steps to relevant, attractive content

If you read these pages regularly, you’ll know I am a great fan of regular new content on a website. New, relevant content keeps your site interesting and dynamic, which is also good news for Google. This said, writing new content is one … Continue reading

Posted in Content Management, Content Marketing, General Musings, Marketing Resources, Marketing Tips, Technical tips, Tricks & Tips, Website Development | Leave a comment

Business Development Platform 3 – Getting Out There#1 – Lead Generation

3. Getting Out There#1 – Lead Generation So far in this series we have talked about understanding your business development process and establishing a clear business proposition which demonstrates real benefit you can deliver to your target market. The next … Continue reading

Posted in Business Development Platform, Database Development, Exhibitions, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment

Connecting Office for iPad to Dropbox

Last week, we wrote a review of Office for iPad, and highlighted the lack of integration with Dropbox as one of the issues with the new app. Well, I am happy to announce that I have found a work around … Continue reading

Posted in Free Tools, Not really marketing, Tricks & Tips | Leave a comment

Office for iPad is here at last!

If you are an iPad user, and use MS Office on your desktop, then up until now you have had no choice but to find an alternative to Word Excel & Powerpoint when on the move. Whilst there are some … Continue reading

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Business Development Platform 2 – Your Value Proposition

In the first part of this series I looked at the idea of an overall sales process – based on the idea of first looking for people to sell to – qualifying prospects that represented realistic business opportunity and the … Continue reading

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Do you visit your customers?

When we start working with a new client, we always aim to sit down with them and set a plan of activity so everyone knows who is doing what and when. An important element that we always include is scheduling … Continue reading

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Unsubscribes – An opportunity not a problem

When I first talk to people about the opportunities and benefits from e-mail marketing and e-mail newsletters, there is one question that comes up more than any other….  Will I annoy people? I don’t want to alienate my contacts You … Continue reading

Posted in E-mail Best Practice, E-mail Metrics, Joined-up marketing, Marketing Best Practice, Marketing Tips | Leave a comment