Tag Archives: search engine optimisation

LinkedIn launch University Rankings

I’m not sure whether this new offering from LinkedIn is actually useful for most of us, but it certainly makes interesting reading. It is also yet another example, in this world of ‘Big Data’, of how when a lot of … Continue reading

Posted in LinkedIn, Networking, Not really marketing, Social Media Marketing, Website Resources | Leave a comment

Marketing Matters on Flipboard

A while ago we wrote a blog article about Flipboard, an app available for iOS, Android and Windows, that allows you to read multiple digital magazines on your mobile devices, and effectively create your own magazine with your favourite content. … Continue reading

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IKEA 2015 Catalogue – When joined up goes wrong

Even the big boys get it wrong sometimes! In their 2015 Catalogue launch project, IKEA (or their creatives: BBH) came up with a great concept. The initial advert (which I might say should definitely be appearing on the awards circuits … Continue reading

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Joined-up Marketing – The Social Angle

Everyone who reads our blog regularly will know that we are all about joined-up marketing.  It is about using all the appropriate tools available to communicate your story and proposition to your target market in a consistent way that increases … Continue reading

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Exporting email addresses from your Outlook inbox

Building an e-mail contact database can be a real stumbling block for companies wanting to explore joined-up e-mail marketing. Most people have their contacts in Outlook though often email addresses are tucked away in e-mails in the inbox. It is … Continue reading

Posted in Database Development, E-mail Newsletters, E-mail Resources, Lists and Data, Technical tips, Tricks & Tips | Leave a comment

Does your web content marketing generate leads? Here are 3 rules to help ensure it does

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to get there and even less survive. This said, content marketing is the ‘in thing’ among Business to Business (B2B) marketers … Continue reading

Posted in Content Marketing, General Musings, Joined-up marketing, LinkedIn, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips, News, Social Media Marketing | Leave a comment

What a difference a word makes

I’ve said it before and I’ll say it again: Content is king! Good content is key to making your website engaging, yet many people struggle to maintain a regular content flow. One trap that writers sometimes fall into is to … Continue reading

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GrowthAccelerator helps boost Manufacturers

New figures from GrowthAccelerator are giving really positive indicators with manufacturers supported by the GA programme forecasting an average growth of 40% for 2014. This high growth is coming from businesses both new and established; over half (55%) of the 903 … Continue reading

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5 Steps to relevant, attractive content

If you read these pages regularly, you’ll know I am a great fan of regular new content on a website. New, relevant content keeps your site interesting and dynamic, which is also good news for Google. This said, writing new content is one … Continue reading

Posted in Content Management, Content Marketing, General Musings, Marketing Resources, Marketing Tips, Technical tips, Tricks & Tips, Website Development | Leave a comment

Business Development Platform 3 – Getting Out There#1 – Lead Generation

3. Getting Out There#1 – Lead Generation So far in this series we have talked about understanding your business development process and establishing a clear business proposition which demonstrates real benefit you can deliver to your target market. The next … Continue reading

Posted in Business Development Platform, Database Development, Exhibitions, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment