Tag Archives: search engine optimisation

Cost vs Value: Which Drives Your Marketing?

Posted on April 5, 2013 by

The internet has changed the world of publishing. One of the key changes is the removal of barriers meaning anyone can get involved. Mass communication used to be expensive and available only to the elite few (with big budgets!), but … Continue reading →

Posted in E-mail Newsletters, From the forums, General Musings, Marketing Tips, Website Development, WordPress | Leave a comment

The power of Local Search for SEO

Posted on March 29, 2013 by

Local search can have real impact on the effectiveness of your Search Engine Optimisation (SEO) SEO  is, in essence, about getting a link to your website to appear on Page 1 Google. (Other search engines are available but Google is … Continue reading →

Posted in SEO Tips, Technical tips, Tricks & Tips | Leave a comment

Content is King – It’s Official (according to the Guardian)

Posted on March 27, 2013 by

Thanks to Tim Iles for flaging up this article in the Guardian recently. It’s a nice non techie look at the issue of content marketing. definatly worth a read – http://www.guardian.co.uk/small-business-network/2013/mar/14/web-content-online-sales

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Let’s start talking about effective/non effective SEO?

Posted on March 26, 2013 by

I came across this post on the SEOMOZ site this week, that I thought would be worth sharing. It looks at the issues surrounding good and bad SEO, and I think it makes some very good points,  suggesting that the … Continue reading →

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Richard Smith – MD, Aardvark Safaris

Posted on March 26, 2013 by

“Good e-newsletter again. You guys always get me thinking.” Continue reading →

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Lights, Camera, Action – The Rise of Video!

Posted on March 21, 2013 by

Video has always been one of the tools in a marketers kit bag but historically it has been the domain of corporate marketing with big budgets. The internet has changed all this and now video as a marketing tool is … Continue reading →

Posted in E-mail Resources, Marketing Tips, SEO Tips, Social Media Marketing | Leave a comment

Effective Networking – Joined-up Marketing – Part 3

Posted on March 19, 2013 by

Effective Networking – build your contacts. There is no question that B2B networking has really grown over the past 3 or 4 years and it can be a great way to meet new contacts – so long as your networking … Continue reading →

Posted in Events, Joined-up marketing, Marketing Tips, Networking, SME Marketing Series | Tagged , , , , | Leave a comment

Responsive Websites – What are they and do I need one?

Posted on March 16, 2013 by

You may have heard the phrase “Responsive websites” over the past few months and indeed they are being touted as the next big thing in web design, but what are they and how are they likely to impact in the … Continue reading →

Posted in Marketing Tips, Mobile Marketing, Website Development | Leave a comment

Is Facebook right for your business?

Posted on March 6, 2013 by

A few years ago, we took the decision to close down our facebook page, and this decision came up in conversation with a client recently while discussing the role of Facebook  in a marketing plan. When asking the question “Is … Continue reading →

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Joined-up Marketing – a better way to drive web traffic? – Part 2 – Keeping in touch

Posted on March 4, 2013 by

Keeping in touch – the ‘Tap on the Shoulder’ In part 1 of this series we looked at Search Engine Optimisation and the fact that despite so many businesses focusing their web-marketing strategy on getting page one rankings on Google … Continue reading →

Posted in E-mail Best Practice, E-mail Newsletters, Joined-up marketing, Marketing Tips, SEO Tips | Tagged , , , , , , | Leave a comment