Tag Archives: search engine optimisation

Office for iPad is here at last!

If you are an iPad user, and use MS Office on your desktop, then up until now you have had no choice but to find an alternative to Word Excel & Powerpoint when on the move. Whilst there are some … Continue reading

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Business Development Platform 2 – Your Value Proposition

In the first part of this series I looked at the idea of an overall sales process – based on the idea of first looking for people to sell to – qualifying prospects that represented realistic business opportunity and the … Continue reading

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Do you visit your customers?

When we start working with a new client, we always aim to sit down with them and set a plan of activity so everyone knows who is doing what and when. An important element that we always include is scheduling … Continue reading

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Unsubscribes – An opportunity not a problem

When I first talk to people about the opportunities and benefits from e-mail marketing and e-mail newsletters, there is one question that comes up more than any other….  Will I annoy people? I don’t want to alienate my contacts You … Continue reading

Posted in E-mail Best Practice, E-mail Metrics, Joined-up marketing, Marketing Best Practice, Marketing Tips | Leave a comment

Your Business Development Platform 1 – Define your sales process

I have said it before, but I do spend a great deal of time talking with people about their businesses and their approaches to marketing and sales. What strikes me time and again is how businesses often have no formal business … Continue reading

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.UK TLD released

The UK is unique! Until recently this was even true when it come to internet domain names. If you have ever had dealings with foreign websites you will have noticed the most countries have a simple Top Level Domain (The … Continue reading

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Are you too busy? We were….

A year ago we took a decision to take a more strategic look at what we do, and how to move forward. We worked with a coach through the Growth Accelerator programme to redefine our processes and build a growth plan for the company. I expected … Continue reading

Posted in From the forums, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment

Do you make the most of exhibitions?

Make no mistake exhibitions are expensive,  so why is it that many companies don’t make the most of exhibitions where they take space. This fact was brought home recently when we attended very typical trade show. We went with a shopping … Continue reading

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Why do marketing? To find orders or find customers?

If you are in business, you do marketing. You may not admit it, or even realise it but trust me, you do! Every interaction with customers and potential customers leaves an impression about your business – and that is marketing! … Continue reading

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Development of Mobile Websites

  2 years ago, we did a survey looking at how people expected the use of mobile to access websites would change in the future, and the overwhelming response was that they believed mobile and the development of mobile websites … Continue reading

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