Tag Archives: search engine optimisation

The brand or the person? The issue of authorship.

We have talked a couple of times about Authorship tagging, and the benefits it can give. In particular, the additional prominence that a picture attached to your posts gives you on Google. Take a look at these posts: The role … Continue reading

Posted in From the forums, General Musings, Marketing Strategy, SEO Tips | Leave a comment

What to measure in B2B Marketing? – It is not Black & White!

A couple of articles have appeared on blogs this week looking at what you should be measuring in your B2B marketing. The first, which apeared on the Top Sales World blog, suggests that Attention (not leads) should be B2B marketing’s … Continue reading

Posted in Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy | Leave a comment

Are you proud of your website? You should be!

Are you proud of your website? This might sound like a strange question but I come across so many people whose answer is No! Unless your business is e-commerce where your website IS your business, most people are likely to … Continue reading

Posted in Content Management, Marketing Resources, Marketing Tips, Web Design Best Practice, Website Development, Website Resources, WordPress | Leave a comment

SEO in name only?

I found this post on the  www.searchenginepeople.com blog, talking about how SEO has changed and what are the best practices for 2014. The post starts by highlighting how SEO has changed over recent months and years, and then goes on to … Continue reading

Posted in General Musings, SEO Tips | Leave a comment

The return of real business marketing?

Last Month, I wrote about the death of Guest Blogging as an SEO tool, and it got me thinking. What has happened to real business marketing? For many SME’s, over the past few years, all too often marketing has boiled … Continue reading

Posted in General Musings, Marketing Best Practice, Marketing Planning | Leave a comment

What is a good, joined up marketing approach? – New Series from BSA

We always say that, first and foremost, BSA is a Marketing business. We deliver effective and sustainable marketing through meaningful planning and appropriate use of relevant, cost effective marketing communication tools. Very often, we find that business owners will jump … Continue reading

Posted in Marketing Planning, Marketing Strategy, SME Marketing Series | Leave a comment

E-mail Frequency – How often should I send e-mails?

The question of e-mail frequency is one that is regularly raised by clients, and in reality it is a difficult one as the answer is usually “It depends…”. This said, when I saw this post on the e-consultancy blog “E-mail … Continue reading

Posted in E-mail Best Practice, E-mail Metrics, Email Case Study | Leave a comment

RIP Guest Blogging as an SEO Tool

Guest Blogging is where you, as an expert or commentator on a subject, write articles that are then posted on an external website or blog. We have talked quite a bit about Guest Blogging as a web marketing tool and … Continue reading

Posted in General Musings, Marketing Best Practice, SEO Tips | Leave a comment

E-mail Marketing Statistics – 2014 Report out now.

How do your response rates stack up? I spoke to a client this morning who had recently sent out his first-ever e-newsletter. When the conversation turned to e-mail marketing statistics he told me that he had received direct replies from … Continue reading

Posted in E-mail Best Practice, E-mail Metrics, E-mail Resources | Leave a comment

E-mail Marketing – What makes people unsubscribe?

An interesting post from e-consultancy. As with many marketing commentators, the article is consumer-focussed but makes interesting reading with some useful ideas for anyone using e-mail marketing. We talk about unsubscribe rates quite regularly and our view is you should … Continue reading

Posted in General Musings | Leave a comment