Tag Archives: search engine optimisation

Your Business Development Platform 1 – Define your sales process

I have said it before, but I do spend a great deal of time talking with people about their businesses and their approaches to marketing and sales. What strikes me time and again is how businesses often have no formal business … Continue reading

Posted in Business Development Platform, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment

.UK TLD released

The UK is unique! Until recently this was even true when it come to internet domain names. If you have ever had dealings with foreign websites you will have noticed the most countries have a simple Top Level Domain (The … Continue reading

Posted in General Musings, Legislation, Marketing Tips, News, Not really marketing, Technical tips, Website Resources | Leave a comment

Are you too busy? We were….

A year ago we took a decision to take a more strategic look at what we do, and how to move forward. We worked with a coach through the Growth Accelerator programme to redefine our processes and build a growth plan for the company. I expected … Continue reading

Posted in From the forums, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment

Do you make the most of exhibitions?

Make no mistake exhibitions are expensive,  so why is it that many companies don’t make the most of exhibitions where they take space. This fact was brought home recently when we attended very typical trade show. We went with a shopping … Continue reading

Posted in Exhibitions, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment

Why do marketing? To find orders or find customers?

If you are in business, you do marketing. You may not admit it, or even realise it but trust me, you do! Every interaction with customers and potential customers leaves an impression about your business – and that is marketing! … Continue reading

Posted in Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips, SEO Tips, Telemarketing | Leave a comment

Development of Mobile Websites

  2 years ago, we did a survey looking at how people expected the use of mobile to access websites would change in the future, and the overwhelming response was that they believed mobile and the development of mobile websites … Continue reading

Posted in Mobile Marketing, Web Design Best Practice | Leave a comment

BSA marks 30 year milestone

It’s a bit scary to think about it but this month, BSA celebrates it’s 30th birthday. We are a very different business to what we were in May 1984 with a small rented office in Manchester City centre. PCs were … Continue reading

Posted in Events, General Musings, Marketing Best Practice, News | 2 Comments

Planning or Action – Why not both?

I’ve been doing quite a bit of networking recently and, perhaps not surprising, there are a good number of other marketing services suppliers out there offering their skills to the SME marketplace. Talking to lots of them, they generally seem … Continue reading

Posted in Community Marketing, General Musings, Joined-up marketing, Marketing Best Practice, Marketing Planning, Marketing Strategy, Marketing Tips | Leave a comment

Do you keep in touch with your contacts? If not, you should…

I know ‘keeping in touch’ is at the heart of our business but it never ceases to amaze me how many people don’t! Over the past few weeks I’ve been asking the direct question to people I meet: “Do you … Continue reading

Posted in Case Studies, E-mail Newsletters, Email Case Study, Featured Email Case, General Musings | Leave a comment

Is your website a substantial website?

Why are so many websites only skin deep? Your site is your shop window – whatever your business your website should be substantial. Prospective customers WILL look at it. What does it show them about your business? Does it show that your … Continue reading

Posted in Content Management, Content Marketing, SEO Tips, Web Design Best Practice, Website Collaboration, Website Development | Leave a comment