Targeted web marketing really works

The Company

Clarke Lambert Landscapes core business is as a specialist horticultural contractor including grounds maintenance and arboreal contracting.

The company became involved in educational landscape design and installation on behalf of schools, nurseries and other, similar establishments.

The Problem

The owners saw good potential in the educational landscape work but these services were not readily visible on the existing company website which was designed to cover all aspects of the business.

The company needed resources and structure to actively promote their services to the education sector.

The Solution

Following a marketing review and the setting of clear business development objectives, BSA Marketing developed new, service-centred website under a focused, relevant domain name: www.educationallandscapes.co.uk

The new website was supported by effective site promotion, targeted e-mail marketing and a pay-per-click campaign.

The Benefits

“From launch, the site and associated marketing programme has developed steadily and is now consistently producing quality enquiries on a weekly basis. In the first year the site has generated opportunities worth well over £100,000. BSA has delivered and effective, productive e-marketing programme on time and on budget.”
Managing Director – Clarke Lambert Landscapes
David Wright

About David Wright

As a Chartered Marketer and Fellow of the Chartered Institute of Marketing David combines professional qualifications and experience with a solid understanding of web technologies to discuss and advise on the benefits of the web in a down-to-earth, no jargon way. As well as discussing plans and strategies he is keen to 'get his hands dirty' and work with clients to make sure things happen! BSA's business goals are to achieve effective, long term relationships with clients, to deliver real benefit and to help clients get the most out of the internet to drive their business forward. David specialises in professional, internet focussed business marketing for clients who don't manage to get around to doing their own. He works on clarifying clients goals then developing and implementing practical marketing to help achieve them. David has an extensive understanding on the internet and web marketing that enables him to tap into highly cost-effective tools to achieve effective, sustainable marketing at realistic budgets.
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