Tracking Campaigns in Google Analytics

If you are using Google Analytics to track your Marketing Activity (and if you aren’t, you should be!). Then you may find this tool useful.

Analytics tracking link creator

The tool will allow you to create links that can be specifically tracked as campaigns in Goggle Analytics. For example, if you are running an email campaign, and you want to track how much site traffic the email generates, simple create a link to the landing page using this tool, and insert this into the email as the link to your site.

You will then be able to track the visitors generated by the email campaign under the “campaigns” section of Google Analytics.

Some email marketing systems (ours included) will generate these links automatically. However if the system you use does not, or you would like to track non email campaigns. this is a very useful tool.

Duncan Wright

About Duncan Wright

Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients. As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.
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