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Category Archives: Tricks & Tips
The power of Local Search for SEO
Local search can have real impact on the effectiveness of your Search Engine Optimisation (SEO) SEO is, in essence, about getting a link to your website to appear on Page 1 Google. (Other search engines are available but Google is … Continue reading
Posted in SEO Tips, Technical tips, Tricks & Tips
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E-mail Newsletter Design can now use background images
New tool to enable background images in e-mail newsletter design Although it is important to ensure a good level of text content in e-mail newsletter design as the saying goes: A picture is worth a thousand words We always recommend … Continue reading
Is your WordPress site up to date?
As I am sure you are aware, we are great fans of WordPress. For any company with a focus on joined-up marketing, it’s a great tool for developing a professional & flexible website where content can easily be updated and … Continue reading
Posted in Technical tips, Tricks & Tips, WordPress
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5 Tips for Killer Subject Lines
On the back of our post on the Nudge Effect, we thought it would be worth taking a brief look at subject lines, as these are arguably one of the most important elements of an email. We have therefore come … Continue reading
Google introduces a ‘Disavow Links’ tool
We have always warned against some of the “Get your site to the top of Google” SEO offers, and this week saw an example as why this advice is sound. One of the ways that less reputable SEO companies have … Continue reading
Stop form spam and read books
Form spam (from spammers who trawl the net looking for and auto filling in contact and comment forms) is an inevitable part of running a website nowadays. If you have received blank contact forms or forms filled with junk & … Continue reading
Posted in Free Tools, Not really marketing, Tricks & Tips, Website Resources
Tagged google, online marketing, open source, spam, Wordpress
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Does e-mail marketing work? Yes it does!
There is plenty of information out there about email marketing, and how it can improve ROI, but there are few straightforward facts on the effectiveness of e-mail in the real world. To address this, we have put together a case … Continue reading
Out of Office….Too Late?
With the summer upon us (allegedly) thoughts turn to holidays and beaches or mountains or whatever takes your fancy. While you are away, back in the office you have (hopefully) remembered to set your ‘Out Of Office’ automatic e-mail reply. … Continue reading
Posted in E-mail Best Practice, Tricks & Tips
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Cookie Law Compliance
As you can probably tell from last weeks post on the subject, we are not overly concerned about these new regulations and believe that for most websites, a few simple changes should cover it for now. However, we are not … Continue reading
Posted in Marketing Resources, News, Technical tips, Tricks & Tips, WordPress
Tagged Best Practice, marketing, online marketing, web metrics, website design, Wordpress
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E-mail marketing lists – To buy or not to buy? That is the question
Although a big focus of BSA Marketing’s work is helping you keep in touch with people you already know, there is no question that e-mail marketing offers potential to make an initial contact as well. We regularly receive enquiries from … Continue reading