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Developing a Strategy for SEO that works
Anyone who reads these posts regularly will know that we have an uneasy relationship with SEO. We firmly believe that SEO needs to be a central part of any joined up web marketing strategy, and although we love SEO that … Continue reading
Online Surveys – A great, cost effective way of getting market feedback
The theme at the moment seems to be ensuring that your messages are targeted and relevant, and in order to achieve this you need to know as much about your market as possible. Historically conducting customer surveys has been expensive … Continue reading
Stop form spam and read books
Form spam (from spammers who trawl the net looking for and auto filling in contact and comment forms) is an inevitable part of running a website nowadays. If you have received blank contact forms or forms filled with junk & … Continue reading
Posted in Free Tools, Not really marketing, Tricks & Tips, Website Resources
Tagged google, online marketing, open source, spam, Wordpress
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Remarketing and the New EU Cookie Law
I received an email today promoting a Google remarketing service. This is a marking tool whereby visitors to your website are subsequently targeted with ads for your business on other websites that they visit – clever! In itself, there is … Continue reading
Join the ‘Cloud’ revolution – for Free
Following on from our post about using the ‘Cloud’ for backup, there are other ways you can use the ‘Cloud’ and see for yourself how incredibly useful it can be – and best of all, it is FREE. It is … Continue reading
Flip-Books – an alternative to multi-page PDF files
Flexible, Professional, Cost Effective Printed brochures have been key marketing tools for years but increasingly people are looking at the cost of print – and the fact that these days brochures are often out of date the moment they are … Continue reading
Say Goodbye to the Keywords Meta tag?
We all know that metatags are an important part of on page SEO, but a couple of clients have recently asked questions that suggested it may be worth revisiting this subject, in particular relating to the Keywords metatag. There is … Continue reading
QR Codes, a great way to link your online and offline marketing!
Question What are those strange black and white squares that seem to be cropping up everywhere? Answer QR Codes… By including a QR code on your leaflets, brochures, posters etc. you can give your customers easy, instant access to your … Continue reading
Google adds “visual context” to Analytics
We are always extolling the virtues of Google analytics, and one reason is that Google are continually developing it to make it easier to interpret the data. Their New feature “In page analytics is just such a development. The feature, … Continue reading
Posted in Free Tools, From the forums, Website Resources
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Get your business onto Google maps
One question that cropped up on numerous occasions during our recent Marketing Seminars was “How do I get my business listed on Google Maps”. So I thought it might be worth adding a quick tutorial to the blog: The process … Continue reading